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Edins Kranar

No lifting job is too big or too small for Edins Cranes.

Edins Cranes was founded by Bo Edin in 1972 and has since established itself as one of the leading companies in the lifting industry in the Mälardalen region. They offer lifting services for both businesses and individuals, handling both simple and more complex lifting tasks.

Together with Edins Cranes, we have developed a new, responsive website with a focus on good navigation through UX / UI design. We have created a web design that reflects the company’s entrepreneurial spirit and good atmosphere. The values “safe”, “stable”, “well-being”, “experience”, and “family business” have permeated the entire project.

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Leading company in the lifting industry

Edins Cranes Ltd is a leading company in the lifting industry in Mälardalen. They are members of the Swedish Mobile Crane Association and offer a wide range of lifting services for both companies and individuals. The company has a modern fleet of mobile cranes ranging from 30 to 300 tons, crane trucks up to 110 ton-meters, mobile tower cranes, mini cranes, and wheel loaders.

A boost for Edins Cranes

Together with Edins Cranes, we have taken the website to new heights. The new website, unlike the old one, has a responsive design with mobile-first in mind as the website is mainly visited from mobile devices. The website is designed and developed with a special focus on user-friendly navigation for an easy user journey and a smooth experience of the website. To enhance the company's unique familiar feeling, great emphasis has been placed on design and imagery. We have started from the graphic profile and created strength and contrast in colors, fonts, and imagery. This combination of aesthetics and functionality has resulted in a new website that represents the company's strong, warm, and familiar brand and entrepreneurial spirit.

Design and Visual Language

The design of the website enhances the brand experience by using Edins Kranar's graphic profile. The imagery is another key component. Through authentic images from real assignments, Edins Kranar can clearly demonstrate their capabilities and the security they offer their customers. A consistent and high-quality imagery not only strengthens the brand but also creates a personal and trustworthy feeling that is crucial for building long-term customer relationships.

The power of good navigation

A user-friendly UX design ensures that the visitor easily finds the right information, from services offered to contact options. By creating an intuitive and logical flow on the page, the risk of the user leaving the page before finding the information they are looking for is minimized. To enhance clarity in navigation, explanatory and illustrative icons have been added to this flow.

Responsive design

The website is optimized for a responsive design. Pigment always ensures that the visitor receives an optimal user experience, whether the website is viewed on a computer, tablet or mobile phone.
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Do you also want to work with professionals?

Sergio would like to meet you in that case.
Call him at 070-953 53 99, or email sergio@pigment.se

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