Branding

Create presence and identity

Your brand is the heart of everything we do. Through carefully crafted design and powerful messaging, we strive to give your brand the unique place it deserves.

Design and identity
Strategy and positioning
Communication and marketing
Surveillance and optimization

Our process.

01/03

Brand analysis and strategy

To create a prominent brand, we start with a thorough brand analysis. We familiarize ourselves with your current positions, your goals, and the market you operate in. With this insight, we formulate a well-thought-out brand strategy that will be the foundation for your continued branding journey. Together, we map out the way forward so that you can reach your target audience in the best possible way.

02/03

Brand identity, tone, and visual design

Our brand's essence and voice are just as important as how it looks. We define a tone that reflects who you are and what you stand for. With that foundation, we then create a brand identity - a visual representation of your brand. Colors, typography, and graphic elements are carefully chosen to ensure that you appear exactly as you wish in all your communication channels.

03/03

Surveillance and evaluation

Your branding efforts deserve attention long after launch. We are committed to continuously monitoring and evaluating your branding efforts. By constantly measuring, learning, and adapting, we ensure that your brand not only remains relevant but also continues to grow and strengthen in the market. Your successes are our successes.

We provide a complete solution.

Building and maintaining a brand is a comprehensive process, and with us, you have access to all the services you need to create and strengthen your brand. Below, we describe the areas that we can offer you.

Brand analysis

To create a strong brand, it is crucial to understand the current brand and how it is perceived by both your customers and competitors. By conducting a thorough brand analysis, we can identify your strengths, weaknesses, opportunities, and threats, which will help us determine an effective strategy moving forward.

Market research
Competitor analysis.
Target audience analysis
SWOT analysis

Brand strategy

A well-designed brand strategy is crucial to create a strong and lasting presence in the market. It provides a plan for how you should communicate your values, vision, and messages to your customers. By establishing your positioning, value proposition, and messaging strategy, we can ensure that your brand is relevant, distinct, and attractive to your target audience.

Positioning
Value Proposition
Message strategy

Brand identity

Your brand identity is the visual and emotional expression of your company. It includes everything from your logo, typography, and color palette to other graphic elements. A strong and consistent brand identity helps you build recognition, trust, and loyalty among your customers.

Logo
Typography
Colour palette
Graphic elements

Tonalitet

The tone of your messages is just as important as the message itself. The tone you use should reflect your brand and be consistent across all platforms and touchpoints. By establishing your voice, tone, language, and style, we can ensure that your messages are clear, engaging, and memorable for your customers.

Voice and tone
Language and style
Message

Visual design

A consistent and well-thought-out visual design is crucial for your brand to stand out and be memorable. This includes everything from your marketing materials and web design to your social media and packaging design. By ensuring that all your visual elements are harmonized and consistent, we can maximize your brand's attractiveness and recognition.

Marketing material
Web design
Social media
Packaging design

Surveillance and evaluation

Finally, it is important to regularly monitor and evaluate your brand performance to ensure that you achieve your goals and receive the intended return on your investment. By measuring brand awareness, gathering feedback from customers, and monitoring your online presence, we can make necessary adjustments and optimize your brand strategy.

Customer feedback
Online surveillance
Customization based on results.

What we promise

We at Pigment understand how important it is for you to create a strong and memorable brand in today’s competitive market. That’s why we promise to be your reliable partner in the branding journey. We will work together with you to understand your unique needs, goals, and values, and then design a tailored brand strategy that not only reflects who you are as a company but also resonates with your customers. We promise to deliver consistent and high-quality solutions in all areas of branding – from brand analysis and strategy to identity, tone, and visual design.

Do you need a brand book and a visual identity?

Sergio would like to meet you in that case.
Call him at +46 70 953 53 99, or email sergio@pigment.se

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