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Maximized meal prep for optimal training results

Kraftköket offers ready-made meal prep designed by nutritionists and training experts to provide the body with optimal energy and better recovery. Fitness food doesn’t have to be bland, boring, and based on added protein. Kraftköket prepares training food using natural ingredients without additives to provide the best possible taste experience as well as the right amount of protein, carbohydrates, fats, and calories.

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With focus on high quality

Kraftköket places great emphasis on the quality of the ingredients and carefully selects suppliers, avoiding unnecessary additives and E-numbers. All meal prep boxes are packed with vitamins, minerals, and anti-inflammatory ingredients to boost the immune system and strengthen the body after training.

Meal prep for optimal results

Powerful name

Pigment was involved from the beginning of the process and developed a vision and business idea together with the client. Several name suggestions were created before the client decided on Kraftköket. Pigment then designed a powerful logotype, where the icon symbolizes a barbell on a rack in Nordic style and is a wordplay on the two "k"s in the name.

Brand guide

A brand guide featuring fonts, colors, and image style was designed in line with the logo for a powerful experience.

Library of icons

Kraftköket was in need of icons for the website, in printed materials, and on meal prep boxes. Pigment assisted in creating a library of icons representing meat, fish, vegetarian options, various allergens, and more.

Print materials

Print materials were also developed, such as labels for content and nutritional information, packing lists, boxes, and clothing.

Marketing

Pigment designed a graphic profile to fit various marketing channels.

Effortless checkout process

Kraftköket offers both a ready-made menu and the option for the visitor to create a custom made menu. The idea behind the purchase process is to create an optimal flow - to go from first click to checkout with as few steps as possible for a seamless experience.
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Nutritional information

Kraftköket wanted to display nutritional content with information about ingredients, calories, weight, and the amount of protein, carbohydrates, and fats for each dish. Therefore, Pigment created a pop-up for each dish on the website so that visitors can easily access more information.

Mobile first

The website is optimized for responsive design, with mobile devices as the primary consideration. Pigment always ensures that visitors have an optimal user experience whether they are viewing the website on a computer, tablet, or mobile phone.
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Do you also want to work with professionals?

Sergio would like to meet you if possible.
Call him at 070-953 53 99, or email sergio@pigment.se

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