Top 100 search terms in 2024
Top 100 most popular search terms in Sweden
What questions, needs, and interests guide the searches of Swedes on the internet? By analyzing the most searched keywords over the past year, we get a unique insight into what occupies our thoughts and how we use the internet as a tool to navigate everyday life.
Ahrefs data for 2024, compiled based on an average of the past twelve months’ search volumes, paints a clear picture of what is important to Swedish internet users. From news and societal information to entertainment, shopping, and technological innovations – the list not only reveals our daily needs but also which services and platforms have become a natural part of our digital lives.
In this article, we go through the top 100 most searched keywords in Sweden for 2024. From top keywords dominated by news sites and societal services to the most popular entertainment platforms – we highlight what the data says about us and our relationship to the digital world.
Top 5 keywords – Media and translation dominate
The list is topped by Aftonbladet with a whopping 5.28 million searches per month, followed by competitor Expressen at 3.57 million. These numbers show the significant role digital news platforms continue to play for us Swedes.
Third and fourth place go to Translate (3.07 million) and YouTube (2.48 million), reflecting a strong need for translation services and video content. Google Translate also takes the fifth spot with 2.12 million searches, further emphasizing the need for language translation.
Practical services – Part of everyday life
At the top of the list, we also see practical services like Försäkringskassan (1.42 million), 1177 (1.14 million), and Skatteverket (848,000). These platforms represent the core of Swedes’ need for easy access to societal services online.
Other examples include Blocket (1.6 million) and Hemnet (612,000), showing that buying, selling, and housing are still hot topics.
Technology and streaming – Always popular
Popular tech platforms like Netflix (798,000), SVT Play (967,000), and Spotify (362,000) show Swedes’ continued interest in streaming and digital entertainment. Despite the interest in streaming services, an old favorite search term still makes its way into the list, namely the classic “TV tablå” (755,000).
ChatGPT, which exploded in popularity in 2024, lands in 18th place with 924,000 searches per month on average. It remains to be seen if any other AI service will rise to the challenge in the coming years.
Sports and news – Allsvenskan and Premier League
Sports are a central part of Swedish interest, with football predominantly dominating searches. Terms like “poängställning i Allsvenskan” (557,000) and “poängställning i Premier League” (411,000) are among the top searches in this category.
Full list of the top 100 keywords
Data retrieved from Ahrefs.com.
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To succeed in the digital landscape, it is crucial to understand what drives search behavior and how to use that insight to optimize your visibility on Google. Whether it’s news sites, e-commerce, or societal services, this compilation clearly shows that relevance and user behavior are crucial factors for digital success. Do you want to improve your ranking in search results and reach the right audience? An experienced SEO agency like us at Pigment can help you analyze your current strategy, identify optimization opportunities, and create a long-term plan for increased organic traffic.