Top 100 search terms in 2024
Top 100 most popular search terms in Sweden
What questions, needs, and interests guide the searches of Swedes on the internet? By analyzing the most searched keywords over the past year, we get a unique insight into what occupies our thoughts and how we use the internet as a tool to navigate everyday life.
Ahrefs data for 2024, compiled based on an average of the past twelve months’ search volumes, paints a clear picture of what is important to Swedish internet users. From news and societal information to entertainment, shopping, and technological innovations – the list not only reveals our daily needs but also which services and platforms have become a natural part of our digital lives.
In this article, we go through the top 100 most searched keywords in Sweden for 2024. From top keywords dominated by news sites and societal services to the most popular entertainment platforms – we highlight what the data says about us and our relationship to the digital world.
Top 5 keywords – Media and translation dominate
The list is topped by Aftonbladet with a whopping 5.28 million searches per month, followed by competitor Expressen at 3.57 million. These numbers show the significant role digital news platforms continue to play for us Swedes.
Third and fourth place go to Translate (3.07 million) and YouTube (2.48 million), reflecting a strong need for translation services and video content. Google Translate also takes the fifth spot with 2.12 million searches, further emphasizing the need for language translation.
Practical services – Part of everyday life
At the top of the list, we also see practical services like Försäkringskassan (1.42 million), 1177 (1.14 million), and Skatteverket (848,000). These platforms represent the core of Swedes’ need for easy access to societal services online.
Other examples include Blocket (1.6 million) and Hemnet (612,000), showing that buying, selling, and housing are still hot topics.
Technology and streaming – Always popular
Popular tech platforms like Netflix (798,000), SVT Play (967,000), and Spotify (362,000) show Swedes’ continued interest in streaming and digital entertainment. Despite the interest in streaming services, an old favorite search term still makes its way into the list, namely the classic “TV tablå” (755,000).
ChatGPT, which exploded in popularity in 2024, lands in 18th place with 924,000 searches per month on average. It remains to be seen if any other AI service will rise to the challenge in the coming years.
Sports and news – Allsvenskan and Premier League
Sports are a central part of Swedish interest, with football predominantly dominating searches. Terms like “poängställning i Allsvenskan” (557,000) and “poängställning i Premier League” (411,000) are among the top searches in this category.
Full list of the top 100 keywords
| Keyword | Volume |
|---|---|
| aftonbladet | 5 280 000 |
| expressen | 3 570 000 |
| translate | 3 070 000 |
| youtube | 2 480 000 |
| google translate | 2 120 000 |
| 1 710 000 | |
| översätt | 1 630 000 |
| blocket | 1 600 000 |
| 1 430 000 | |
| försäkringskassan | 1 420 000 |
| väder | 1 210 000 |
| 1177 | 1 140 000 |
| swedbank | 1 080 000 |
| hotmail | 1 000 000 |
| ikea | 973 000 |
| svt play | 967 000 |
| apotea | 940 000 |
| chatgpt | 924 000 |
| skatteverket | 848 000 |
| gmail | 823 000 |
| svenska spel | 807 000 |
| netflix | 798 000 |
| tv tablå | 755 000 |
| hitta | 749 000 |
| atg | 734 000 |
| elgiganten | 696 000 |
| clas ohlson | 692 000 |
| smhi | 692 000 |
| flashback | 690 000 |
| svt | 631 000 |
| hemnet | 612 000 |
| tv4 play | 600 000 |
| systembolaget | 587 000 |
| biltema | 583 000 |
| nordea | 573 000 |
| länsförsäkringar | 564 000 |
| poängställning i allsvenskan | 557 000 |
| arbetsförmedlingen | 549 000 |
| google maps | 549 000 |
| svt nyheter | 547 000 |
| rusta | 528 000 |
| tradera | 514 000 |
| hm | 479 000 |
| outlook | 475 000 |
| premier league | 472 000 |
| allsvenskan | 466 000 |
| apoteket | 453 000 |
| netonnet | 451 000 |
| ratsit | 449 000 |
| jula | 448 000 |
| vädret i morgon | 433 000 |
| maps | 428 000 |
| seb | 423 000 |
| roblox | 422 000 |
| poängställning i premier league | 411 000 |
| xhamster | 410 000 |
| jysk | 368 000 |
| chat gpt | 368 000 |
| spotify | 362 000 |
| bredbandskollen | 350 000 |
| platsbanken | 344 000 |
| börsen idag | 340 000 |
| willys | 340 000 |
| handelsbanken | 336 000 |
| stadium | 335 000 |
| yt | 326 000 |
| kivra | 325 000 |
| postnord | 322 000 |
| kalkylator | 319 000 |
| bauhaus | 317 000 |
| sj | 314 000 |
| kahoot | 314 000 |
| biluppgifter | 310 000 |
| amazon | 309 000 |
| 300 000 | |
| åhlens | 299 000 |
| tv idag | 298 000 |
| zalando | 297 000 |
| temu | 287 000 |
| em 2024 | 285 000 |
| you | 284 000 |
| miniräknare | 281 000 |
| viaplay | 279 000 |
| comviq | 275 000 |
| discord | 271 000 |
| eniro | 270 000 |
| byggmax | 266 000 |
| avanza | 262 000 |
| gp | 262 000 |
| lidl | 260 000 |
| 258 000 | |
| tele2 | 256 000 |
| crazygames | 253 000 |
| transportstyrelsen | 253 000 |
| tiktok | 252 000 |
| pensionsmyndigheten | 249 000 |
| gina tricot | 247 000 |
| stadium outlet | 243 000 |
| csn | 238 000 |
| nyheter | 236 000 |
Data retrieved from Ahrefs.com.
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