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UI / UX design

Converting design

We analyse your users’ needs, create design solutions that resonate, develop interactive and visual elements, and ensure that everything is aligned with your brand identity.

User surveys and personas
Wireframing and prototyping.
Interaction design
Design and visual identity

Our process

01/03

User surveys and wireframing

To create an intuitive and user-centered design, we start by understanding your users. Through thorough user research, we gather insights about their needs, expectations, and behaviors. With this data in mind, we develop wireframes - sketches of the page's layout and features - that lay the foundation for how your website or app will be structured.

02/03

Interaction design and prototyping

Interaction is the key to an engaging user experience. We focus on how your users interact with your product or service, from every click to every swipe. Through prototyping, we create functional models of your design, allowing for early testing and feedback. This ensures that the final product is as intuitive and user-friendly as possible.

03/03

Design and visual identity

In addition to functionality, aesthetics are crucial for a memorable user experience. We integrate your visual identity into the design, with carefully chosen colors, fonts, and graphic elements. The goal is to combine form and function, so that your website or app not only works flawlessly but also looks fantastic. With Pigment by your side, we ensure that your users' journey is both beautiful and efficient.

From survey to identity

We convert your users’ needs into a strong visual identity. With a focus on UX and UI, we ensure that your digital presence is functional, user-friendly and aesthetically appealing. Let us take you from survey to identity.

User surveys

To delve into the thoughts and behaviors of your users is of utmost importance in creating a successful design. By conducting user surveys, we gather valuable information that helps us design a user experience that truly resonates with your target audience. This includes understanding their needs, preferences, and desires, which in turn helps us design a solution that effectively addresses these points.

User interviews
Surveys
User tests

Wireframing and prototyping.

To visualize the design solution before development is crucial to ensure its success. We create wireframes and prototypes that help us and you to gain a clear understanding of the design solution and test its functionality. This helps to identify and resolve any potential issues early in the process, saving time and resources in the long term.

Sketches
Digital wireframes
Interactive prototypes

Interaction design

To ensure a smooth user journey from start to finish is crucial to maximize user satisfaction. We design the interactive elements on your website or app, from navigation structures to interaction flows, to ensure an intuitive and enjoyable user experience. This includes designing responsive design solutions that work seamlessly on all devices and platforms.

Navigation structure
Interaction flows
Responsive design

Design and visual identity

Esthetics are not only important for creating an appealing website or app, but it also plays a crucial role in users' perception of your brand. We design the visual elements of your website or app, including color schemes, typography, and icons, to ensure that it is aesthetically pleasing and in line with your brand identity.

Colour scheme
Typography
Pictures and icons

What we promise

We understand that every company is unique and we are dedicated to creating a design that reflects your values, while providing a smooth and enjoyable experience for your users. From understanding your users’ needs through surveys and user testing to creating a visual identity that resonates with them, we cover every step of the process. By collaborating with us, you can be confident that your website or app will not only be beautiful to look at, but also optimized for usability and functionality.

Do you need a better customer journey?

Sergio would like to meet you if possible.
Call him at +46 70 953 53 99, or email sergio@pigment.se

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