Services

At Pigment, we offer a 360-concept ranging from web development to SEO, SEM, UI/UX, conversion analysis, branding, and automation – always with a focus on measurable impact.

Digital Strategy

Here we find the core that ties your business goals with a roadmap for web, marketing, and technology. It includes analysis of the current situation, target audience, and channels to create a flexible plan that drives long-term growth.

SEO Analysis

SEO analysis examines technical and content factors to improve ranking and organic traffic. It reveals obstacles like speed and links, with recommendations for better search performance.

Conversion Analysis

Conversion analysis identifies bottlenecks in the customer journey to increase leads and sales. Through behavioral insights and testing, your platform is optimized for higher conversion rates.

Technical Analysis

Technical analysis examines the website's structure, speed, and security for optimal function. It ensures seamless experiences and integrations.

Branding

The brand platform defines your core, from logo to visual identity, for a consistent presence across all channels. It lays the foundation for long-term loyalty.

Graphic Profile

A graphic profile translates your brand into concrete guidelines – colors, typography, imagery, and design language – ensuring your visual communication is consistent across all channels.

UX/UI Design

Good UX/UI design is based on how your users actually behave. We map user flows, create prototypes, and test with real users before anything is built. The result is interfaces that are intuitive to use and support your business goals.

Accessibility and WCAG

Accessibility is about ensuring your website works for all users. We review and adapt according to WCAG guidelines, which is also a legal requirement for the public sector and increasingly for private actors. You get a website that reaches more people and meets current requirements.

Search Engine Optimization

Search Engine Optimization (SEO) optimizes your website for higher ranking and traffic through technical analysis and content strategy. It provides sustainable visibility – read more about our 360-perspective that includes everything from speed to links.

SoME

Social Media Marketing (SoME) builds engagement on platforms like LinkedIn and Instagram with creative campaigns and content calendars. It generates leads – discover how we combine data and GDPR compliance for your success.

Paid / SEM

Paid / SEM (Search Engine Marketing) delivers immediate traffic through Google Ads and Bing with segmentation and optimization. It maximizes ROI – see how we create campaigns that reach the right audience.

Marketing Automation

HubSpot integration streamlines CRM, email, and leads for a seamless customer journey. It strengthens relationships – learn more about how we, as a certified partner, handle setup and support.

Websites

Websites are built with a focus on performance and user-friendliness to engage visitors and support your goals. It provides you with a professional platform that stands out – click for more about our process for custom sites.

E-commerce

E-commerce develops seamless stores with payments and inventory management for higher conversions. It optimizes your online sales – read more about how we work with platforms like WooCommerce and Shopify.

Applications

Web applications are tailored for complex functions like internal tools or customer portals. It strengthens your digital infrastructure – discover our expertise in frontend and backend for unique platforms.

AI Solutions

AI integrations automate processes and provide insights through API connections like OpenAI. It streamlines your operations – see how we guide you to an AI mindset and customized applications.

Automation

Automation reduces manual work through tools for leads and campaigns, including custom solutions. It saves time and increases precision – explore how we analyze and build for your routines.

Management & Support

Management and support ensure uptime with updates, backups, and quick response. It provides long-term reliability – learn more about our robust system for continuous operation.