Digital agency for brands with high demands
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Selected projects
Culture Festival
A complete renovation of the codebase, improved event import, and smarter filtering is what we have done together with the Culture Festival.
Cirkus
In addition to new design and a website in Payload CMS, we are also developing an integration portal for Cirkus.
Skansen
For Skansen, we improve UI/UX, increase conversion, and ensure the operation of the digital platform.
CancerRehabFonden
A new modern website with integrations for easier donations
Stockholmsmässan
For Stockholmsmässan, we developed a design library and created everything from wireframes to finished sketches for their digital platform.
Svenska Budo & Kampsportsförbundet
Pigment Digital Agency took the previous, entirely analog, handling of competition cards, competitions, and reporting and created a fully digital solution.
Our services cover your entire digital horizon
Download our guides
Practical guides on accessibility, choosing a CMS, procuring a new website, and advertising in ChatGPT.
Technology Choices
Choosing the right tech stack is crucial for creating digital solutions that are both effective and sustainable. Whether you need a smooth website, a robust e-commerce platform, or a custom application, we help you build solutions that make a difference.
Payload CMS
Payload CMS is an open-source tool that functions as a backend directly integrated into Next.js applications. It combines an admin panel for content management with a code-based structure for data, authentication, and APIs. It provides full ownership of the code and data and is built for TypeScript from the ground up. Common in projects where content needs to be mixed with application logic, such as custom portals or complex web apps.
Best suited for:
- Websites built in Next.js
- Custom apps, B2B portals, or dashboards
- Integration-heavy projects with AI or complex flows
WordPress
WordPress is the most used CMS globally, with thousands of themes, plugins, and a large community. It manages content, blogs, pages, and simple sites with a built-in editor (Gutenberg). With plugins, it can be extended to e-commerce, memberships, or custom features. Suitable for content-heavy websites, blogs, small business sites, and projects where easy updates are a priority.
Best suited for:
- Corporate websites, blogs, and news sites
- Projects where access to numerous ready-made extensions is desired
Webflow
Webflow is a visual website building tool where design, layout, and animations are created directly in the interface without code. It generates clean code and includes hosting, CMS for content, and tools for SEO/optimization. The platform is suitable for teams that want control over appearance and interactions without traditional development. Common for design-driven sites, landing pages, agency projects, and content-heavy websites with a focus on visual quality.
Best suited for:
- Stylish sites with unique design
- Landing pages and brand websites
Shopify
Shopify is a ready-made e-commerce platform that handles store, payments, shipping, inventory, and checkout in one system. It is known for quick setup, stable performance, and built-in tools for marketing and multichannel sales. The platform is continuously updated with AI features for content and automation. Often used by DTC brands, small to medium-sized stores, and companies selling both online and in physical stores.
Best suited for:
- Online stores that want to get started quickly
- Brands selling directly to customers
- Stores with sales on multiple channels (web, Instagram, store)
WooCommerce
WooCommerce is a free e-commerce plugin built on WordPress. It adds products, cart, payments, and order management directly in the WordPress environment. Flexible thanks to thousands of extensions for shipping, taxes, integrations, etc. Common for WordPress-based stores, small to medium-sized e-retailers, and projects already using WordPress for other content.
Best suited for:
- E-commerce built into a WordPress site
- Small to medium-sized stores with custom products
- When already using WordPress for the rest of the site
HubSpot
HubSpot is a platform for inbound marketing, sales, and CRM with a built-in CMS for websites. It connects content, leads, email, and analytics in one system. The focus is on attracting visitors, nurturing leads, and measuring results. Often used by B2B companies, marketing departments, and businesses building long-term customer relationships through content and automation.
Best suited for:
- B2B companies working with leads and marketing
- Sites where you want to gather email, CRM, and content in one place
- Projects focused on long-term customer relationships
Headless
Headless is a modern architecture where content and business logic (backend) are completely separated from the presentation (frontend). The content is delivered via APIs (GraphQL or REST) to any frontend technology. It provides extreme flexibility, high performance, and the ability to publish on multiple channels simultaneously.
Best suited for:
- Modern sites with custom frontend (Next.js, Nuxt, React, etc.)
- Projects needing to publish content on multiple platforms
- Scalable solutions where performance and freedom are prioritized
Laravel
Laravel is a PHP framework for backend development focusing on elegant code, routing, authentication, and database management. It includes tools for APIs, queues, testing, and deployment. Common in custom applications, admin systems, and projects needing robust server logic. Suitable when building from scratch or integrating with headless frontends.
Best suited for:
- Custom backend and APIs from scratch
- Admin systems or tools behind a site
- Projects needing stable and organized server code
Free CMS consulting
As part of our service, we offer free CMS consulting, where we gladly support you in choosing the right platform and become a partner in the decision-making process. Let our expertise and experience guide you to technology choices that match your goals.
Do you need a new website?
Many who contact us are primarily looking for a web agency: someone who can create a new website that loads quickly, is visible on Google, and turns visitors into customers. This is a large part of what we do. Read more about how we develop a new website for businesses, or meet us as a web agency in Stockholm or a web agency in Gothenburg.
New website for businesses
Web agency in Stockholm
Web agency in Gothenburg
TaaS
With Team as a Service (TaaS), you get a dedicated team of specialists, tailored to your needs. Together, we set a fixed monthly cost framework and flexibly allocate resources between your needs, providing you with a complete marketing function with full cost control.