WordPress is the world's most widely used CMS, with thousands of themes and plugins and a large community. Its built-in editor, Gutenberg, lets you manage content, blogs, pages and simple websites. Plugins extend it with e-commerce, memberships or custom features. It's a good fit for content-heavy websites, blogs, small business websites and projects where easy updates are a priority.

Best suited to:

• Business websites, blogs and news websites
• Projects that need access to a wide range of ready-made plugins

Webflow is a visual website builder that lets you create designs, layouts and animations directly in the interface without writing code. It generates clean code and includes hosting, a CMS and tools for SEO and optimisation. It's a good fit for teams that want control over how their website looks and behaves without traditional development. Common uses include design-led websites, landing pages, agency projects and content-heavy websites with a strong visual focus.

Best suited to:

• Striking websites with a distinctive design
• Landing pages and brand websites

Shopify is a ready-to-use e-commerce platform that brings your shop, payments, shipping, inventory and checkout together in one system. It's known for quick setup, reliable performance and built-in tools for marketing and multichannel sales. The platform is continually updated with AI features for content and automation. It's often used by DTC brands, small to medium-sized retailers and businesses that sell both online and in physical shops.

Best suited to:

• Online shops that want to get started quickly
• Brands selling directly to consumers
• Retailers selling across multiple channels (web, Instagram, physical shops)

WooCommerce is a free e-commerce plugin for WordPress. It adds products, a shopping basket, payments and order management directly to your WordPress website. Thousands of extensions for shipping, VAT, integrations and more make it highly flexible. It's often used for WordPress-based shops, small to medium-sized online retailers and projects that already use WordPress for their other content.

Best suited to:

• E-commerce built into a WordPress website
• Small to medium-sized shops with custom products
• Websites that already use WordPress for the rest of their content

HubSpot is a platform for inbound marketing, sales and CRM with a built-in website CMS. It brings content, leads, email and analytics together in one system, with a focus on attracting visitors, nurturing leads and measuring results. It's often used by B2B businesses, marketing teams and companies building long-term client relationships through content and automation.

Best suited to:

• B2B businesses focused on lead generation and marketing
• Websites that need email, CRM and content in one place
• Projects focused on long-term client relationships

Headless is a modern architecture that completely separates content and business logic (the backend) from presentation (the frontend). Content is delivered through APIs (GraphQL or REST) to any frontend technology. This offers exceptional flexibility, high performance and the ability to publish across multiple channels at once.

Best suited to:

• Modern websites with a custom frontend (Next.js, Nuxt, React and more)
• Projects that need to publish content across multiple platforms
• Scalable solutions where performance and flexibility come first

Laravel is a PHP framework for backend development, with a focus on elegant code, routing, authentication and database management. It includes tools for APIs, queues, testing and deployment. It's often used for custom applications, admin systems and projects that need robust server-side logic. It's a good fit when you're building from scratch or integrating with headless frontends.

Best suited to:

• Custom backends and APIs built from scratch
• Admin systems or tools behind a website
• Projects that need reliable, well-structured server-side code