Conver­sion­ Analysis

Pigment Media

We find out why they don't buy.

We go through your flows and data to understand what stops conversions. The result is concrete insights and prioritized actions that make a real difference to your results.

Pigment Media
Pigment Media

Mapping the Entire Journey

We follow the visitor from the first click to purchase or contact. Where do you lose visitors? Where does hesitation arise? We build a clear picture of the entire customer journey, so you see exactly where changes are needed.

Conversion Analysis - Illustration

Data That Tells the Truth

We review how your data is collected and used, from analytics tools like Google Analytics to tag management and tracking of key events. We look at how visitors move, where they lose interest, and what drives results. You get reliable data and clear insights that make it easier to make the right decisions.

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User Behavior in Reality

MWith heatmaps and session recordings, we see exactly where visitors click, scroll, or choose to leave. We identify frictions that statistics don't always capture, such as overlooked buttons or forms perceived as cumbersome.

Conversion Analysis - Illustration

A/B Tests That Provide Answers

We set up structured tests on headlines, buttons, forms, or offers. You find out what works better, and why. Often, it's minor adjustments that have a noticeable effect on the conversion rate.

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Psychology and Clarity

We review how text, images, and flows affect decision-making. Is the message clear? Does it build trust? We suggest changes that make it more natural for the visitor to take the next step, without it feeling intrusive.

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Prioritized Action Plan

The analysis results in a clear and prioritized action plan, where you see what should be done first, what gives quick results, and what builds results over time. We break down the efforts into concrete steps and show how each action should be followed up and measured. If you wish, we are with you all the way and help you implement the plan in the right order and pace.

What is Conversion Analysis

Conversion analysis is about understanding why visitors to your website act in a certain way or why they leave without doing so. We review flows, behaviors, and obstacles to make it more natural to take the next step.

Conversion analysis is a way to get more out of the visitors you already have. Instead of solely focusing on increasing traffic, we investigate what happens when visitors are on site. Why do some fill out the form while others leave? Why don't they reach the button you want them to use?

We start by going through data from your tools, how far visitors get in the flow, where you lose them, and what they actually do on the page. With heatmaps, we see exactly where they click and scroll. With session recordings, we can follow their movements in detail. It becomes clear which parts of the website create friction or are perceived as unclear.

Often it's about small things: a button that doesn't stand out enough, a form with too many fields, text that doesn't build enough trust, or a flow that works poorly on mobile. We identify these bottlenecks and suggest concrete actions – test a new headline, move a button, shorten the steps, or clarify guarantees and conditions.

The benefits come quickly. You get more leads and business without having to increase traffic. The cost per new customer decreases, and visitors perceive the website as more welcoming and professional. This means less manual follow-up and a better overall impression for everyone who visits you.

Conversion analysis is not a one-time effort. We test changes in controlled steps, measure what works, and build on it. In this way, your website is continuously developed – more efficient, more profitable, and better adapted to your visitors' actual behavior.

Pigment Digital Agency Sergio

We help you!

With our comprehensive range of digital services, we can assist you with all the challenges you face. Contact us for a free meeting.