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Ready Meals

Background and Challenge

Ready Meals wanted to step into digital channels with their business idea of home delivery of chef-prepared meals in ready-made boxes. They lacked a functional platform where customers could customize subscriptions, manage deliveries, and orders in an intuitive way. The challenge was to create a site that balanced strong branding with a smooth user experience for both new and returning customers, while the staff needed support in their daily work.

Solution

As a web agency, we started with workshops to map the customer journey and staff needs. We then built a tailored WordPress platform focusing on intuitive UX/UI design and mobile adaptation, as the majority of orders are placed via phone. A smart subscription system was developed where customers easily choose the number of meals, frequency, and menu, while My Pages provide full control over changes and history. A separate app supports staff in scheduling and delivery management. The design reflects quality and passion through the brand's typography, logo, and color palette. A long-term SEO strategy was included in the work. The result is a flexible, tasteful, and user-friendly platform that makes everyday cooking easier for customers and more efficient for the team.

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Mobile

Selected pages from this project on a mobile phone

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Selected pages from this project on a laptop

Pigment Digital Agency Sergio

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