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Ready Meals – Home Delivery with Taste and Simplicity

Background and Challenge

Ready Meals wanted to step into digital channels with their business idea of home delivery of chef-prepared food in ready-made boxes. They lacked a functioning platform where customers could customize subscriptions, manage deliveries, and orders in an intuitive way. The challenge was to create a site that balanced strong branding with a smooth user experience for both new and returning customers, while the staff needed support in their daily work.

Solution

We started with workshops to map the customer journey and staff needs. Then we built a customized WordPress platform focusing on intuitive UX/UI design and mobile adaptation, as the majority of orders are made via phone. A smart subscription system was developed where customers easily choose the number of meals, frequency, and menu, while My Pages provides full control over changes and history. A separate app supports staff in scheduling and delivery management. The design reflects quality and passion through the brand's typography, logo, and color palette. The result is a flexible, tasteful, and user-friendly platform that makes everyday cooking easier for customers and more efficient for the team.

Customer

Ready Meals on Earth AB

When

2022

What

Branding

UX & UI Design

Frontend

Backend

E-Commerce

API

Visit

fardigamaten.se

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Mobile

Selected pages from this project on a mobile phone

Laptop

Selected pages from this project on a laptop

Pigment Digital Agency Sergio

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