Close-up of a seafood stew with dill, topped with a dollop of yellow sauce. The pot sits on a wooden board.

Färdiga Maten

Background and challenge

Färdiga Maten wanted to bring its chef-prepared meal delivery service online. It lacked a working platform where clients could easily tailor subscriptions and manage deliveries and orders. The challenge was to create a website that combined strong branding with a seamless experience for both new and returning clients, while also supporting staff in their day-to-day work.

Solution

As a web agency, we started with workshops to map the client journey and understand staff needs. We then built a bespoke WordPress platform focused on intuitive UX/UI design and a mobile-friendly experience, as most orders are placed on a phone. We developed a smart subscription system that lets clients easily choose their meal count, delivery frequency and menu, while an account area gives them full control over changes and order history. A separate app helps staff manage scheduling and deliveries. The design conveys quality and passion through the brand’s typography, logo and colour palette. A long-term SEO strategy was also part of the project. The result is a flexible, beautifully designed and user-friendly platform that makes everyday meals easier for clients and operations more efficient for the team.