01
CirkusPlenty of people can build good-looking websites. There’s so much more going on behind the scenes.
An SEO agency in Gothenburg for businesses that want to be found on Google
SEO and search engine optimisation in Gothenburg. Meet the specialist working on your website and review the analysis, priorities and results together.
Book a free strategy meeting
SEO projects we’re proud of
Our foundations for successful SEO
With over 15 years of SEO experience for Swedish businesses, we know what really drives results. Our approach combines analysis, optimisation, authority and continuous improvement.
01SEO audit
We start by getting a thorough understanding of where you stand. We review loading times, indexing, site structure, keyword strategy and the competitive landscape. You get more than a list of problems: a prioritised action plan showing which improvements will have the greatest impact and in what order.
- Technical, content and strategic analysis
- Keyword and competitor analysis
- Prioritised action plan
02On-page optimisation
Once the foundations are in place, we optimise every aspect of your website: content, heading structure, internal linking, metadata and technical performance. The result is a website that ranks higher and converts better.
- Content and heading structure
- Metadata and internal linking
- Technical improvements
03Technical SEO
Loading times, Core Web Vitals, indexing and structured data. We understand the technology inside out and fix what’s holding back your visibility directly in the code.
- Core Web Vitals
- Indexing and crawlability
- Structured data
04Link building
An optimised website alone isn’t enough to compete. You need Google’s trust. We build it with quality links from relevant, credible websites, helping your authority grow sustainably even as algorithms change.
- Quality over quantity
- Relevant, credible websites
- Lasting authority
05Ongoing monitoring
SEO isn’t a one-off task. We continually monitor rankings, traffic, user behaviour and competitors, making proactive improvements and providing reports that are easy to understand.
- Rankings, traffic and leads
- Regular reports
- Proactive improvements
What our clients say
Delivery on time, within budget. The board said they had never experienced that before.
How an SEO project works
We start with a meeting, ideally at our office at Drakegatan 10, then review the results with you every month.
- 01
Strategy meeting
A free meeting to discuss your goals, your most important keywords and your competitors.
- 02
SEO audit and plan
Technical, content and strategic analysis that forms the basis of a prioritised action plan.
- 03
Implementation
On-page optimisation, technical improvements, content and links, starting with what will have the greatest impact.
- 04
Monthly reviews
We track rankings, traffic and leads, and adjust our work based on what delivers results.
Everything that affects your visibility
SEO is closely linked to design, technology and content. That’s why we work on every aspect, not just keywords.
Technical SEO
Loading times, Core Web Vitals, indexing, crawlability and structured data. Your technical foundations determine how much impact the rest of your SEO work can have.
Content and keywords
Keyword research, topic clusters and copy that answers what visitors are actually searching for. Content that ranks and converts.
Link building
Quality links from relevant, credible websites to build lasting authority.
Local SEO
Visibility when clients search in your city: Google Business Profile, local pages and consistent business information.
SEO for a new website
A new website can cost you rankings if the migration goes wrong. We plan URLs, redirects and content to preserve your traffic.
Conversion
Traffic is only half the job. We analyse where visitors get stuck and make it easier to book, buy or contact you.
Free CMS advice
As part of our service, we offer free CMS advice to help you choose the right platform and support you throughout the decision-making process. Let our expertise and experience guide you towards technology that matches your goals.
Free guides
All guidesGet Started with Ads in ChatGPT
Guide · 2026 · 13 pages · PDF
How to create an account, build your first campaign, measure the results, and what to consider before investing in a new channel.
Procurement of Website
Guide · 2026 · 37 pages · PDF
From preparations and requirements specification to technology, marketing, and choice of partner.
Accessible Websites with WCAG
Guide · 2026 · 27 pages · PDF
How to make your website accessible to everyone, meet legal requirements, and avoid common pitfalls from the start.
Choose the Right CMS
Guide · 2026 · 26 pages · PDF
How to choose systems, features, and platforms for your website without needing to be technical experts.
About Pigment, your SEO agency in Gothenburg
Looking for an SEO agency in Gothenburg you can visit? Our office is at Drakegatan 10. Shayan Parsai, our Digital Growth Specialist, is based here every day and works with all our SEO clients. That means you meet the person who tracks your rankings, traffic and leads each month.
Sustainable SEO that drives growth
We improve your visibility on Google through technical optimisation, content, user experience and strategic initiatives. Everything is tied to your business goals, making SEO a driver of growth rather than a standalone activity.
Development and SEO in one team
Shayan is backed by the team that builds our websites. So when technical issues hold back your visibility, we can fix them directly in the code rather than hand over a list.
We work with SEO clients including Midnattsloppet and Djurönäset. Need a new website too? Find out about our web agency in Gothenburg. Learn more about our SEO agency, or our SEO agency in Stockholm. Our work was recognised with DI Gasell awards in 2019 and 2020.
Frequently asked questions about SEO in Gothenburg
Answers to the questions we hear most often. Can’t find your answer? Call us on 070-953 53 99.
We help you!
With our comprehensive range of digital services, we can assist you with all the challenges you face. Contact us for a free meeting.