
SEO agency in Gothenburg for brands with high demands
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Selected projects
Cirkus
Digitalization / Design / Management
In addition to new design and a website in Payload CMS, we are also developing an integration portal for Cirkus.


Skansen
Design / Conversion / Management
For Skansen, we improve UI/UX, increase conversion, and ensure the operation of the digital platform.

RFSU
Design / Quiz / Management
5 different languages, new design, and a modern website as well as smart Quizzes are what we have helped RFSU with over the years.

Midnattsloppet
SEO / Design / Development
For Midnattsloppet, we have assisted with a new website and continuously work on search engine optimization.
Our cornerstones for successful SEO
With over 15 years of experience in SEO for Swedish companies, we know what actually drives results – and what just sounds good in theory. That's why we have built our entire method around four crucial cornerstones: analysis, optimization, authority, and continuous improvement. Together, they create a stable foundation for long-term visibility, traffic, and business benefits.
1: SEO Audit
A sharply prioritized plan that actually makes a difference
We always start by creating an understanding of your website's current state. Through a thorough SEO audit, we examine both the technical health, content quality, and the overall strategy. We look at factors such as loading speed, indexing, website structure, keyword potential, and how you stand against competitors.
You don't get a regular troubleshooting list. Instead, we deliver a clear action plan where we rank the measures based on their effect, the order in which they should be implemented, and the reasoning behind each prioritization.


2: On Page Optimization
Make every page ready to rank – and convert
Once the basic analysis is complete, we work to optimize all parts directly on the website. It's about much more than just inserting keywords. We build a logical and user-friendly structure that both search engines and visitors appreciate.
We improve content, headlines, internal link structure, metadata, and technical details. The result is a website that climbs in search results while becoming significantly better at converting visitors into customers.


3: Link Building
Strengthen your authority in a sustainable and natural way
Even a perfectly on-page optimized site needs support to compete in tough keywords. Therefore, we build your website's authority through purposeful and qualitative link building from relevant and credible websites.
We always focus on quality instead of quantity. This way, your domain's strength grows organically and becomes more resistant to future algorithm changes – providing you with more stable and long-term stronger positions.


4: Continuous Follow-up
Maintain and develop your positions over time
SEO never stops. To protect and enhance your search results, regular monitoring and adjustments are required. Therefore, we continuously follow up on your ranking, organic traffic, user behavior, and competitors' movements.
With ongoing reports and proactive improvement measures, we ensure that you not only maintain your positions but continue to grow. This creates an SEO strategy that keeps up with both market development and your own business goals.



About Pigment SEO Agency in Gothenburg
Are you looking for an SEO agency in Gothenburg that you can meet with physically? Pigment has a presence in Gothenburg and offers physical meetings – either at your place, in our premises, or in a way that suits your team best.
Strategic and technical SEO for long-term growth
We work with everything from SEO audits and technical optimization to content strategy and ongoing monitoring. Our goal is to give you a stronger organic presence that actually contributes to more visitors, leads, and business. We focus on sustainable improvements that continue to have an effect long after the initial work is done.
Flexible meetings – close collaboration
Physical meetings in Gothenburg often provide a good start and make it easier to align around goals and priorities throughout the collaboration. We are a tight team that listens, fully engages, and contributes with both technical deep knowledge and creative ideas. You get a collaboration where you feel involved and where communication is straightforward and clear.
Why companies in Gothenburg choose Pigment
We combine deep technical expertise with creative height and business acumen. We are serious about results, while also being pleasant to work with. With a presence in both Gothenburg and Stockholm, we can offer the best of both worlds – close physical meetings and a flexible collaboration. Our work has been recognized with DI Gasell 2019 and 2020.
Do you want an SEO agency you can meet physically and that helps you grow organically for real? Contact us and we'll book a meeting that suits you.

We help you!
With our comprehensive range of digital services, we can assist you with all the challenges you face. Contact us for a free meeting.