
SEO Agency for Brands with High Standards
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Featured Projects
Cirkus
Digitization / Design / Management
In addition to new design and a website in Payload CMS, we are also developing an integration portal for Cirkus.


Skansen
Design / Conversion / Management
For Skansen, we improve UI/UX, increase conversion, and ensure the operation of the digital platform.

RFSU
Design / Quiz / Management
5 different languages, new design, and a modern website along with smart quizzes are what we have helped RFSU with over the years.

Midnattsloppet
SEO / Design / Development
We have assisted Midnattsloppet with a new website and continuously work on search engine optimization.
Our Cornerstones for Successful SEO
With over 15 years of experience in SEO for Swedish companies, we know exactly what drives results – and what just sounds good in theory. That's why we've built our entire method around four crucial cornerstones: analysis, optimization, authority, and continuous improvement. Together, they create a solid foundation for long-term visibility, traffic, and business benefits.
1: SEO Audit
A Clear Plan for What Actually Delivers Results
We always start by deeply understanding your current situation. Through a thorough SEO audit, we analyze your website both technically, content-wise, and strategically. We review loading times, indexing, structure, keyword strategy, and competitive landscape.
You don't just get a list of problems – but a prioritized action plan that shows exactly which efforts will have the greatest impact, in what order they should be done, and why.


2: On-Page Optimization
Optimize Every Page for Both Google and Your Visitors
Once the foundation is in place, we optimize everything on your website. It's about much more than just inserting keywords – it's about creating a clear and logical structure that both search engines and people love.
We work with content, heading structure, internal linking, metadata, and technical improvements. The result is a website that ranks higher and converts better once visitors are there.


3: Link Building
Build Authority That Lasts Over Time
An optimized site is not enough to compete in today's search results. You also need trust from Google. We build this through strategic and quality link building from relevant and credible sites.
We always focus on quality over quantity, so that authority grows naturally and sustainably. This gives you stronger positions that endure over time – even when algorithms change.


4: Continuous Monitoring
Ensure and Develop Your Growth Over Time
SEO is not a one-time task. To maintain and develop your positions, ongoing analysis and adjustments are required. Therefore, we continuously monitor your ranking, traffic, behavior, and competitors.
With regular reports and proactive improvements, we ensure that you not only maintain your positions – you continue to grow. This gives you an SEO investment that evolves with both the market and your business.



About Pigment SEO Agency
Pigment is an SEO agency that works with sustainable and results-driven search optimization – not just to be visible today but to create long-term organic growth that continues to provide value year after year.
SEO as Part of the Whole
We see SEO as a strategic discipline that connects with design, technology, and business goals. Our team conducts thorough analyses, optimizes both on-page and technical factors, works with content strategy and link building – all to give you a stronger position in search results. We always link SEO efforts to your overall business goals so that the work actually drives growth in the form of more visitors, leads, or sales.
Deep Technical Knowledge and Creative Approach
What sets us apart from many others is that we understand the technology deeply while also understanding how good content, user experience, and creative solutions positively impact ranking. We create sustainable strategies that are not based on quick fixes but on structural improvements that continue to deliver value over time. We help you avoid common pitfalls and instead build an SEO foundation that is robust and future-proof.
Why Pigment is a Strong Choice as an SEO Agency
We are a tight and dedicated team that is serious about measurable results, yet easygoing and flexible to collaborate with. We avoid unnecessarily complicated reports and instead focus on strategies that provide real business benefits. With a physical presence in both Stockholm and Gothenburg, we can meet you physically where it suits best. Our way of working has been rewarded with DI Gasell 2019 and 2020.
Do you want an SEO agency that understands both technology, creativity, and business? Then Pigment is the right partner for your continued growth.

We help you!
With our comprehensive range of digital services, we can assist you with all the challenges you face. Contact us for a free meeting.