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CirkusPlenty of people can build good-looking websites. There’s so much more going on behind the scenes.
An SEO agency for lasting visibility on Google
Sustainable, results-driven search engine optimisation. We connect every action to your business goals, so SEO brings more visitors, leads and sales.
Book a free strategy meeting
SEO projects we’re proud of
Our foundations for successful SEO
With over 15 years of SEO experience working with Swedish companies, we know what drives results. Our approach is built on analysis, optimisation, authority and continuous improvement.
01SEO audit
We start by taking an in-depth look at where you stand. We review loading times, indexing, structure, keyword strategy and the competitive landscape. You get more than a list of problems: a prioritised action plan showing what will have the greatest impact and what to tackle first.
- Technical, content and strategic analysis
- Keyword and competitor analysis
- Prioritised action plan
02On-page optimisation
Once the foundations are in place, we optimise everything on your website: content, heading structure, internal links, metadata and technical performance. The result is a website that ranks higher and converts better.
- Content and heading structure
- Metadata and internal linking
- Technical improvements
03Technical SEO
Loading times, Core Web Vitals, indexing and structured data. We have deep technical expertise and fix the issues holding back your visibility directly in the code.
- Core Web Vitals
- Indexing and crawlability
- Structured data
04Link building
An optimised website alone isn’t enough to compete. You need Google’s trust. We build it through quality links from relevant, credible websites, helping your authority grow sustainably even as algorithms change.
- Quality over quantity
- Relevant, credible websites
- Lasting authority
05Ongoing monitoring
SEO isn’t a one-off task. We continuously monitor rankings, traffic, user behaviour and competitors, making proactive improvements and providing reports that are easy to understand.
- Rankings, traffic and leads
- Regular reports
- Proactive improvements
What our clients say
Delivery on time, within budget. The board said they had never experienced that before.
How an SEO project works
From the start, you know what we’ll do, in what order and how we’ll measure success.
- 01
Strategy meeting
A free meeting to discuss your goals, your most important keywords and your competitors.
- 02
SEO audit and plan
Technical, content and strategic analysis that forms a prioritised action plan.
- 03
Implementation
On-page optimisation, technical improvements, content and links, prioritising the work with the greatest impact.
- 04
Monthly reviews
We track rankings, traffic and leads, and adjust our approach based on what delivers results.
Everything affects SEO
SEO is connected to design, technology and content. That’s why we work on every aspect, not just keywords.
Technical SEO
Loading times, Core Web Vitals, indexing, crawlability and structured data. Your technical foundations determine how much the rest of your SEO work can achieve.
Content and keywords
Keyword research, topic clusters and copy that answers what visitors are actually searching for. Content that ranks and converts.
Link building
Quality links from relevant, credible websites that help your authority grow sustainably.
Local SEO
Visibility when people search in your city: Google Business Profile, local pages and consistent business details.
SEO for a new website
A new website can cost you rankings if the migration goes wrong. We plan URLs, redirects and content to protect your traffic.
Conversion
Traffic is only half the job. We analyse where visitors get stuck and make it easier to book, buy or contact you.
Free CMS advice
As part of our service, we offer free CMS advice to help you choose the right platform and support you through the decision-making process. Let our expertise and experience guide you towards technology that matches your goals.
Free guides
All guidesGet Started with Ads in ChatGPT
Guide · 2026 · 13 pages · PDF
How to create an account, build your first campaign, measure the results, and what to consider before investing in a new channel.
Procurement of Website
Guide · 2026 · 37 pages · PDF
From preparations and requirements specification to technology, marketing, and choice of partner.
Accessible Websites with WCAG
Guide · 2026 · 27 pages · PDF
How to make your website accessible to everyone, meet legal requirements, and avoid common pitfalls from the start.
Choose the Right CMS
Guide · 2026 · 26 pages · PDF
How to choose systems, features, and platforms for your website without needing to be technical experts.
About Pigment’s SEO agency
Pigment is an SEO agency focused on sustainable, results-driven search optimisation. We go beyond visibility today to create organic growth that keeps delivering value year after year.
SEO as part of the bigger picture
We see SEO as a strategic discipline connected to design, technology and business goals. We carry out thorough analysis, optimise on-page and technical performance, and work on content strategy and link building, always linking our efforts to more visitors, leads or sales.
How to choose an SEO agency
A good SEO agency starts with analysis, shows you which actions will have the greatest impact first and measures results in leads and sales, not just rankings. It can also fix technical problems itself, rather than handing over a list.
Deep technical expertise
What sets us apart from many other agencies is our deep technical expertise and the fact that we build websites ourselves. As a web agency we can fix the issues holding back your visibility directly in the code, rather than handing over a list. We avoid quick fixes and build SEO foundations that last.
We’re based in both Stockholm and Gothenburg. Read about our SEO agency in Stockholm and our SEO agency in Gothenburg. Our work earned us DI Gasell awards in 2019 and 2020.
Frequently asked questions about SEO
Answers to the questions we hear most often. Can’t find what you need? Call us on 070-953 53 99.
We help you!
With our comprehensive range of digital services, we can assist you with all the challenges you face. Contact us for a free meeting.