Cirkus

As a web agency we began our collaboration with an in-depth discovery phase to lay the groundwork for Cirkus's digital future. By analysing the existing website, user behaviour, content structure and technical requirements, we were able to define a long-term strategy for the next stage. The focus was not simply on modernising cirkus.se, but on laying the foundations for a complete digital platform and architecture that can evolve over time. This discovery phase provided a strong starting point for the ongoing work that Pigment is now leading together with Cirkus. The platform is built with Payload CMS and headless.

Thanks to global caching and optimised code, the website now loads at lightning speed on every device. The result is a digital venue that feels as vibrant as the physical one – and generates significantly more direct bookings. We continue to strengthen its organic reach through our work as an SEO agency in Stockholm, where Cirkus competes with venues across the city for the same visitors.