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CirkusBuilding attractive websites is something many can do. There's much more behind it.
A web agency in Gothenburg for websites that generate enquiries
We build websites for businesses that want more enquiries, not just a new design. With a team based in Gothenburg and the same people from your first meeting through to launch.
Book a free strategy meeting
Web projects we’re proud of
What we do as a web agency in Gothenburg
A website that generates enquiries takes more than design. The same team takes responsibility for strategy, design, development, visibility and ongoing maintenance.
01Strategy & analysis
We always start with the bigger picture: a technical audit, SEO analysis, conversion analysis, the competitive landscape and your business goals. From there, we create a roadmap that prioritises the right actions and links them to your KPIs.
- Technical audit and SEO analysis
- Conversion and competitor analysis
- A roadmap linked to your KPIs
02Design
Great-looking design doesn’t automatically mean great business results. We start with your clients and create wireframes, prototypes and a final UI/UX design that is intuitive, accessible and true to your visual identity.
- Wireframes and clickable prototypes
- UI/UX aligned with your visual identity
- Accessibility to WCAG AA standards
03Web development
We talk through what you actually need before choosing the right technology, from WordPress and Webflow to a headless setup with Payload CMS. The result is a website that loads quickly, ranks better and grows with you.
- WordPress, Payload CMS, Laravel or Webflow
- Optimised for Core Web Vitals
- Clean, secure and documented code
04Marketing
Buying traffic is easy. Buying the right traffic that converts is harder. We balance long-term channels such as SEO and content with quick wins through paid search and social media.
- SEO and content
- Google Ads and social advertising
- Automated follow-up in HubSpot
05E-commerce
We build online shops that generate more revenue per visitor: the right platform, product pages and checkout designed to convert, and traffic from day one.
- Shopify, WooCommerce or headless
- Conversion-optimised checkout
- Integrated payments and shipping
06Maintenance & support
A website needs care to keep moving forward. We keep it up to date, secure and fast, and proactively improve it, not just when something breaks.
- Security updates and hosting
- Proactive ongoing development
- AI and automation
What our clients say
Delivery on time, within budget. The board said they had never experienced that before.
How a web project works
We start with a meeting, ideally at our office at Drakegatan 10, and work with you all the way through to launch and beyond.
- 01
Strategy meeting
A free meeting to discuss your goals, where you are today and what your website needs to do for your business.
- 02
Discovery and planning
We explore your visitors, content and technology, then create a plan with clear priorities.
- 03
Design and development
Wireframes, design and development in short stages, so you can see and test the website as it takes shape.
- 04
Launch and maintenance
We launch, measure and continue to develop your website, with the same team that built it.
The right technology for your website
We work with several platforms and recommend what suits you, not just what we usually build with.
WordPress
For content-rich websites that editors need to manage themselves. Low initial costs, strong SEO capabilities and one of the world’s largest ecosystems.
Payload CMS
Headless and built in TypeScript. The right choice when your website needs to handle major traffic spikes, multiple integrations or custom logic. Cirkus and Gasometer use Payload.
Shopify
The fastest route to a reliable online shop. We design your shop, integrate payments and shipping, and build the features standard themes can’t provide.
WooCommerce
E-commerce directly in WordPress, when your shop and content need to share the same system.
Webflow
For marketing teams that want to iterate quickly and publish without a developer.
Laravel
When you need a custom system, a client portal or an application that goes beyond what a CMS can do.
HubSpot
When your website and sales process need to work together: forms, CRM and automated follow-up.
Headless
Content and presentation kept separate for speed, security and delivery across multiple channels from a single source.
Free CMS advice
As part of our service, we offer free CMS advice to help you choose the right platform and support you through the decision-making process. Let our expertise and experience guide you towards technology that matches your goals.
Free guides
All guidesGet Started with Ads in ChatGPT
Guide · 2026 · 13 pages · PDF
How to create an account, build your first campaign, measure the results, and what to consider before investing in a new channel.
Procurement of Website
Guide · 2026 · 37 pages · PDF
From preparations and requirements specification to technology, marketing, and choice of partner.
Accessible Websites with WCAG
Guide · 2026 · 27 pages · PDF
How to make your website accessible to everyone, meet legal requirements, and avoid common pitfalls from the start.
Choose the Right CMS
Guide · 2026 · 26 pages · PDF
How to choose systems, features, and platforms for your website without needing to be technical experts.
A web agency with a team based in Gothenburg
Most businesses looking for a web agency actually need more than a new website. They need a website that generates enquiries, and someone who takes responsibility for making sure it keeps doing so.
We have a team in Gothenburg, with an office at Drakegatan 10. Shayan Parsai, our Digital Growth Specialist, is there every day, and we’d be happy to meet you there, at your office or online. Supporting him is the same team that builds websites for Skansen, Cirkus and Telekområdgivarna.
Why businesses in Gothenburg choose Pigment
- Strategy, design, development, SEO and maintenance under one roof.
- A platform to suit your needs: WordPress, Payload CMS, Shopify or Webflow.
- Websites built for Core Web Vitals and accessibility to WCAG standards.
- The same people from the first workshop through to launch and beyond, so no knowledge gets lost along the way.
More than a new website
Many clients start with a new website and go on to work with us on visibility and advertising. If your main goal is better visibility on Google, we have a dedicated SEO agency in Gothenburg. Read more about our web agency, or our web agency in Stockholm. Our work was recognised with DI Gasell awards in 2019 and 2020.
FAQs about hiring a web agency in Gothenburg
Answers to the questions we hear most often. Can’t find your answer? Call us on 070-953 53 99.
We help you!
With our comprehensive range of digital services, we can assist you with all the challenges you face. Contact us for a free meeting.