Web Agency in Gothenburg for Brands with High Standards
BOOK A STRATEGIC MEETINGProud partner to
Selected Projects
Kulturfestivalen
Refactoring / Management
A complete renovation of the codebase, improved event import, and smarter filtering is what we have done together with Kulturfestivalen.
Cirkus
Digitalization / Design / Management
In addition to new design and a website in Payload CMS, we are also developing an integration portal for Cirkus.
Skansen
Design / Conversion / Management
For Skansen, we improve UI/UX, increase conversion, and ensure the operation of the digital platform.
RFSU
Design / Quiz / Management
5 different languages, new design, and a modern website as well as smart quizzes are what we have helped RFSU with over the years.
Stockholmsmässan
UI/UX
For Stockholmsmässan, we developed a design library and created everything from wireframes to finished sketches for their digital platform.
Svenska Budo & Kampsportsförbundet
Digitalization
Pigment Digital Agency took the previous, completely analog handling of competition cards, competitions, and reporting and created a completely digital solution.
Our services cover your entire digital horizon
Our Core Services as a Web Agency
As a web agency, we take full responsibility for your digital development – from early analysis to launch and ongoing optimization. We keep everything together. No isolated parts – every step contributes to measurable results in traffic, leads, and revenue.
Strategy & Analysis
It is common for companies to build new without having a full picture of the current situation. We always start broadly: technical audit, SEO review, conversion review, competitor comparison, and your business goals. From there, a prioritized roadmap grows that links directly to your KPIs. Many customers see a clear organic increase, sharper leads, and less waste already after 3–6 months.
Design
Looking good is not enough if it doesn't work for the users. We start from your visitors: what irritates, what engages, what makes them convert? We develop wireframes, prototypes, and a UI/UX that is intuitive, follows WCAG AA or higher, and connects to your identity. Good flows often lead to longer sessions and higher conversion – often the effect is seen in A/B tests before launch.
Web Development
A platform is a long-term investment – it must not become a bottleneck in a few years. We first go through your needs: scalability, traffic management, launch time, or complex functionality. Then we choose the right one: WordPress for content-driven sites, WooCommerce/Shopify for e-commerce, headless Payload for flexibility, Laravel for custom, or Webflow for faster cycles. The code is secure, optimized for Core Web Vitals from the start. You get a site that performs, ranks, and scales without major rebuilds.
Marketing
It's easy to buy visitors. Harder to buy the right ones who convert. We combine long-term (SEO, content) with fast channels (Paid SEM, social media) and automation (HubSpot etc.) for smarter spending. Optimization is ongoing with data from Analytics, Search Console, and platforms – with clear attribution models. This results in lower CAC, higher LTV, and stable upward growth.
E-commerce
E-commerce is about maximizing value per visitor and creating returning customers. We set up the platform (Shopify, WooCommerce, or headless), optimize product and checkout pages, integrate payment/shipping, and drive traffic via SEO/SEM from the start. The details make a difference: fast loading time, clear CTAs, recommendations, and automated follow-up. Several customers have increased e-commerce revenues by 50–150% within the first year after launch or major update.
Management & Support
Once the site is live, most don't want to think about it daily – but without maintenance, it loses momentum. We handle it: implement AI for personalization and content, automate routine tasks, update security, performance, and new features. You get proactive support that acts before problems arise. It saves time, reduces risks, and keeps your online presence competitive long-term.
About Pigment Web Agency in Gothenburg
Are you looking for a web agency in Gothenburg that you can meet physically? Pigment has a presence in Gothenburg and offers close collaboration – either on-site with you, in our premises, or through a meeting that suits you best.
Tailored Web Projects with a Holistic Approach
We take care of the entire process from start to finish: strategy, concept development, design, development, and long-term operation. Our team has extensive experience in building modern, user-friendly, and business-driven websites that stand the test of time. We focus on creating solutions that not only look good but also work well technically, provide a good user experience, and contribute to your business goals.
Flexible Collaboration – Physical and Digital
Many customers in Gothenburg appreciate that we are flexible with meeting formats. Physical meetings make it easier to brainstorm ideas, align on goals, and build a strong relationship. We are a tight team that listens carefully, engages in your challenges, and contributes with both creative height and technical expertise. Whether the meeting takes place physically or digitally, we ensure that communication is open and that you always feel involved.
Why Many in Gothenburg Choose Us
We are technically strong, creatively free, and business-savvy. We deliver with high engagement and a smile on our faces, while being serious about results and business benefits. With a physical presence in both Gothenburg and Stockholm, we can offer the best of both worlds – close collaboration no matter where you are. Our work has been recognized with DI Gasell in both 2019 and 2020.
Do you want a web agency you can meet with physically and that takes responsibility for your entire digital presence? Contact us and we'll plan a meeting that suits you.
We help you!
With our comprehensive range of digital services, we can assist you with all the challenges you face. Contact us for a free meeting.