Technical Analysis

Pigment Media

Malin Liljestrand, Technical Analyst

We find the problems no one else sees.

A technical analysis delves deep into the foundation of your website – speed, code quality, security, accessibility, and technical SEO. You get a clear picture of what works, what slows down, and what needs to be addressed first. The result is a prioritized action list that makes your website faster, safer, and more competitive.

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Thorough Current State Review

We review your website with manual tests combined with tools like Screaming Frog, Lighthouse, and PageSpeed Insights. We go through everything from server response, redirects, and duplicate content to mobile adaptation and HTTPS implementation. You receive a complete report showing both strengths and critical weaknesses.

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Speed and Core Web Vitals

We measure and optimize Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Image compression, lazy loading, minification of CSS/JS, and server-side rendering are analyzed in detail.You receive concrete suggestions that can significantly reduce loading times, directly impacting conversion and bounce rates.

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Technical SEO and Crawlability

We ensure that Google can read and index your website efficiently: robots.txt, sitemap, canonical tags, hreflang, noindex in the right places, and logical URL structures. We identify crawl budget issues and blocking factors. The result is better organic visibility and faster indexing of new content.

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Accessibility (WCAG) and Usability

We test contrasts, keyboard navigation, screen reader compatibility, and ARIA attributes according to WCAG 2.1/2.2 AA. Beyond meeting legal requirements, we ensure that the website works well for all visitors, which also positively affects SEO as Google rewards user-friendly websites.

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Security and Technical Risks

We review common vulnerabilities (XSS, CSRF, outdated plugins), HTTPS implementation, cookie management, and GDPR compliance. We identify risks that could lead to data leaks or ranking drops. You receive a prioritized list of actions that protect both your business and your users.

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Prioritized Action Plan and Roadmap

The analysis concludes with a clear, prioritized list: quick actions that have an immediate effect, medium-sized improvements, and long-term investments. We propose a roadmap with a timeline and estimated impact on performance, conversion, and ranking – so you know exactly what provides the most value first.

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Follow-up and Continued Collaboration

After the analysis, we are happy to assist you with implementation – step by step or as a comprehensive project. We follow up on the effect of the actions and adjust if necessary. As your partner, we ensure that the technology continues to support your growth over time.

What is Technical Analysis

Technical analysis examines how well your website functions at its core – speed, security, mobile adaptation, accessibility, and technical SEO. It is a deep dive that identifies issues affecting both user experience and your visibility in search results.

A technical analysis goes through everything that is not always visible to the eye but has a significant impact on how visitors experience the website and how search engines evaluate it. We crawl the entire website and test it with multiple tools in parallel to get a complete picture of the current state.

We measure loading times and Core Web Vitals – how quickly the website feels responsive to the visitor – and ensure that the mobile experience matches the desktop version. We also review accessibility according to WCAG: does the website work for visitors with impaired vision, or for those navigating with a keyboard?

Security is thoroughly reviewed: are there known vulnerabilities, is HTTPS correctly implemented everywhere, and are cookies managed in accordance with GDPR? We also examine the technical foundation for SEO: is the website easy for Google to crawl, are there duplicate pages, incorrect redirects, or blocking files? Everything that can prevent you from ranking higher or giving a negative first impression is identified and documented in the report.

The result is a prioritized action list – from quick actions like image optimization and caching to larger changes like restructuring URLs or upgrading hosting. For medium-sized companies and authorities, this often means a significantly faster, safer, and more accessible website without having to rebuild everything from scratch.

Many actions have an immediate effect: better user satisfaction, lower bounce rates, higher ranking, and reduced risk of security incidents. Since the technical environment continuously changes, it is wise to conduct a technical analysis regularly to ensure that your website continues to perform at the level you need. Consider it a health check for your digital presence.

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