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CirkusPlenty of people can build good-looking websites. There’s so much more going on behind the scenes.
A headless agency for businesses with high standards
We build fast, scalable websites with content and presentation kept separate, so you can publish across more channels and grow without changing platforms.
Book a free strategy meeting
Headless websites we’ve built
What we do as a headless agency
From architecture and design to integrations, performance and ongoing maintenance. We build the complete solution, with one team as your point of contact.
01Headless websites
We build websites with content and presentation kept separate, using Payload CMS and Next.js. That means fast pages and complete design freedom.
- Payload CMS and Next.js
- Fast pages
- Complete design freedom
02Content for multiple channels
The same content can be published on your website, in an app, on digital displays or in other systems via an API.
- Web, apps and displays
- Content via API
- One source for all your content
03Integrations
Ticketing, bookings, CRM and business systems. A headless architecture makes it easy to connect your website to other systems, as we’ve done with the Cirkus integration portal.
- API integrations
- Custom business logic
- Client portals and tools
04Performance and scaling
Caching, a CDN and a frontend built for Core Web Vitals. Your website handles traffic spikes without slowing down.
- Caching and CDN
- Core Web Vitals
- Scales as you grow
05Moving to headless
We move you from a traditional CMS to headless, with content, structure and redirects in place to preserve your traffic.
- Content migration
- Redirects and SEO
- A smooth launch
06Maintenance & support
We upgrade, monitor and continue developing both your CMS and frontend, with the same team that built the solution.
- Upgrades and security
- Monitoring and operations
- Proactive ongoing development
What our clients say
Delivery on time, within budget. The board said they had never experienced that before.
How a headless project works
The same team works with you from the first meeting to launch and beyond.
- 01
Strategy meeting
A free meeting to discuss your goals, where you are now and what your website needs to do for your business.
- 02
Discovery and planning
We assess your visitors, content and technology, then create a plan with clear priorities.
- 03
Design and development
Wireframes, design and development in short cycles, so you can see and test your website as it takes shape.
- 04
Launch and maintenance
We launch, measure and continue developing your website, with the same team that built it.
Is headless right for you?
Headless gives you freedom, speed and multiple channels powered by the same content. But it requires more than a traditional CMS.
When headless is right
When you need high performance, scalability and the ability to publish content across multiple channels, such as websites, apps and digital displays. It suits medium-sized companies and B2B businesses looking for a modern architecture without vendor lock-in.
When it isn’t right
When you need a simple website launched quickly and at a low cost. WordPress or Webflow is usually the simpler choice.
Benefits of headless
Fast load times, complete freedom to choose your frontend, content across multiple channels, better scalability and greater control over your data.
Headless or a traditional CMS?
In a traditional CMS, content and presentation are tied together, which is simple but limiting. Headless separates them through APIs, offering more freedom and better performance but requiring more technical expertise.
Which headless CMS?
We usually build with Payload CMS, which is open source, built in TypeScript and can run in the same Next.js app as your website.
Free CMS advice
As part of our service, we offer free CMS advice to help you choose the right platform and support you through the decision-making process. Let our expertise and experience guide you towards technology that fits your goals.
Free guides
All guidesGet Started with Ads in ChatGPT
Guide · 2026 · 13 pages · PDF
How to create an account, build your first campaign, measure the results, and what to consider before investing in a new channel.
Procurement of Website
Guide · 2026 · 37 pages · PDF
From preparations and requirements specification to technology, marketing, and choice of partner.
Accessible Websites with WCAG
Guide · 2026 · 27 pages · PDF
How to make your website accessible to everyone, meet legal requirements, and avoid common pitfalls from the start.
Choose the Right CMS
Guide · 2026 · 26 pages · PDF
How to choose systems, features, and platforms for your website without needing to be technical experts.
Why choose Pigment as your headless agency
We build headless websites in Payload CMS and Next.js for brands that need their websites to do more: Cirkus, PodX and SipFind. Our own website, pigment.se, is also built with a headless architecture in Payload.
Technology that serves your business
Headless isn’t a goal in itself. We choose it when it delivers faster pages, more channels or simpler integrations, and we’ll tell you when a traditional CMS is enough.
One team from start to finish
Strategy, design, development, integrations, SEO and maintenance are all under one roof. Learn more about Payload CMS, or when WordPress and Laravel are a better fit.
We’re based in Stockholm and Gothenburg and received the DI Gasell award in 2019 and 2020. Learn more about our web agency.
Headless CMS FAQs
Answers to the questions we hear most often. Can’t find your answer? Call us on 070-953 53 99.
We help you!
With our comprehensive range of digital services, we can assist you with all the challenges you face. Contact us for a free meeting.