The sun sets over a landscape of vineyards and hills, with a fence running along a gravel road.

SipFind

Background and challenge

SipFind is a comparison service for fine wines, whisky and champagne. The platform brings together trusted wine and whisky retailers from across Europe in one place, with producers, regions and vintages to explore.

The brief was to build the service from the ground up, from the brand and visual identity to a bespoke platform. It needed to make it easy for consumers to find and compare drinks, while directing visitors ready to buy to the retailers’ own online shops.

Solution

As a web agency we began with digital strategy, SEO analysis and technical analysis to lay the foundations for the service. We then developed SipFind’s brand and visual identity, creating an editorial-style interface that brings together typography, imagery and product data.

The platform was built with Payload CMS and Next.js and is available in Swedish, English and German. Visitors can search and filter by region, producer, grape variety and vintage, compare offers from several retailers for each bottle, and click through to buy from their preferred retailer. Retailers retain their direct relationships with buyers and pay per click rather than commission.

The structure informed by the SEO analysis gives each drink, producer and region its own page that can be found through search. We continue to maintain and develop the platform together with SipFind.