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CirkusPlenty of people can build good-looking websites. There’s so much more going on behind the scenes.
An SEO agency in Stockholm for businesses that want to be found
SEO in Stockholm, with an agency you can meet in person. We review analysis, priorities and results together, at our office in Gamla stan or at yours.
Book a free strategy meeting
SEO projects in Stockholm
Our foundations for successful SEO
With over 15 years of SEO experience for Swedish businesses, we know what really delivers results. Our approach is built on analysis, optimisation, authority and continuous improvement.
01SEO audit
We start by taking an in-depth look at where you are today. We review load times, indexing, structure, keyword strategy and the competitive landscape. You get more than a list of problems: a prioritised action plan showing which improvements will have the biggest impact and what to tackle first.
- Technical, content and strategic analysis
- Keyword and competitor analysis
- Prioritised action plan
02On-page optimisation
Once the foundations are in place, we optimise everything on your website: content, heading structure, internal links, metadata and technical performance. The result is a site that ranks higher and converts better.
- Content and heading structure
- Metadata and internal linking
- Technical improvements
03Technical SEO
Load times, Core Web Vitals, indexing and structured data. We have the technical expertise to fix what’s holding back your visibility, directly in the code.
- Core Web Vitals
- Indexing and crawlability
- Structured data
04Link building
An optimised site alone isn’t enough to compete. You need Google’s trust. We build it through quality links from relevant, credible sites, helping your authority grow sustainably even as algorithms change.
- Quality over quantity
- Relevant, credible sites
- Lasting authority
05Ongoing monitoring
SEO isn’t a one-off task. We continuously monitor rankings, traffic, behaviour and competitors, making proactive improvements and providing reports that are easy to understand.
- Rankings, traffic and leads
- Regular reports
- Proactive improvements
What our clients say
Delivery on time, within budget. The board said they had never experienced that before.
How an SEO project works
We start with a meeting, ideally at our office in Gamla stan, then review the results with you every month.
- 01
Strategy meeting
A free meeting to discuss your goals, your most important keywords and your competitors.
- 02
SEO audit and plan
Technical, content and strategic analysis, turned into a prioritised action plan.
- 03
Implementation
On-page optimisation, technical improvements, content and links, tackling the work with the biggest impact first.
- 04
Monthly reviews
We track rankings, traffic and leads, adjusting our work based on what delivers results.
Everything affects SEO
SEO is connected to design, technology and content. That’s why we work on every aspect, not just keywords.
Technical SEO
Load times, Core Web Vitals, indexing, crawlability and structured data. Your technical foundations determine how much the rest of your SEO work can achieve.
Content and keywords
Keyword research, topic clusters and copy that answers what visitors are actually searching for. Content that ranks and converts.
Link building
Quality links from relevant, credible sites to build lasting authority.
Local SEO
Be visible when potential clients search in your city, with a Google Business Profile, local pages and consistent business details.
SEO for a new website
A new site can cost you rankings if the migration goes wrong. We plan URLs, redirects and content to help you retain your traffic.
Conversion
Traffic is only half the job. We analyse where visitors get stuck and make it easier for them to book, buy or contact you.
Free CMS advice
As part of our service, we offer free CMS advice to help you choose the right platform, supporting you throughout the decision-making process. Let our expertise and experience guide you towards technology that matches your goals.
Free guides
All guidesGet Started with Ads in ChatGPT
Guide · 2026 · 13 pages · PDF
How to create an account, build your first campaign, measure the results, and what to consider before investing in a new channel.
Procurement of Website
Guide · 2026 · 37 pages · PDF
From preparations and requirements specification to technology, marketing, and choice of partner.
Accessible Websites with WCAG
Guide · 2026 · 27 pages · PDF
How to make your website accessible to everyone, meet legal requirements, and avoid common pitfalls from the start.
Choose the Right CMS
Guide · 2026 · 26 pages · PDF
How to choose systems, features, and platforms for your website without needing to be technical experts.
About Pigment, an SEO agency in Stockholm
Looking for an SEO agency in Stockholm you can meet in person? Our office is at Stora Nygatan 5 in Gamla stan, and we work closely with you, meeting to discuss strategy and results.
Sustainable SEO that drives growth
We improve your visibility on Google through technical optimisation, content, user experience and strategic initiatives. Everything is tied to your business goals, making SEO a driver of growth rather than an isolated activity.
Working locally brings us closer
Meeting in person makes it easier to review analysis, prioritise actions and track results together. You get a team that takes your challenges seriously, combining technical expertise with strategic advice.
Our Stockholm clients include Skansen, Cirkus and Midnattsloppet. Need a new site too? Read about our web agency in Stockholm. We also have an SEO agency in Gothenburg.
Frequently asked questions about SEO in Stockholm
Answers to the questions we hear most often. Can’t find what you need? Call us on 070-953 53 99.
We help you!
With our comprehensive range of digital services, we can assist you with all the challenges you face. Contact us for a free meeting.