Guide · 202613 pages9 chaptersFree PDF
Get Started with Ads in ChatGPT
How to create an account, build your first campaign, measure the results, and what to consider before investing in a new channel.
- Is it right for you? Industries and conditions
- Get started Account, campaign, and measurement
- Consider this Differences from Google Ads
About the guide
Since August 2026, Swedish companies can advertise in ChatGPT. The ad appears as a small card under the response when the question matches your offer, such as when someone is planning a trip or comparing services. The matching is based on the conversation's topic, not keywords.
The guide takes you step by step from decision to first campaign: which industries are allowed to advertise, what you need to arrange before creating the account, how Ads Manager is structured, and how to write an ad that gets approved. You'll also get ready-made settings for the first campaign, a robots.txt for OpenAI's bots, and UTM parameters for GA4.
The channel is new and difficult to measure. Therefore, the guide concludes with a comparison to Google Ads and a setup for an eight-week test, with your own goals and budget.
For you who
- responsible for marketing and want to test a new advertising channel
- sell something that customers compare and consider before purchasing
- already advertise on Google and want to know the differences
From the guide
- 175 SEK
- minimum daily budget, with no minimum total cost
- 1 ad
- typically shown per response, compared to 3–4 on Google
- 0.6–1.3%
- click-through rate in independent tests, compared to 4–6% in Google search
- 8 weeks
- test period before assessing cost per customer
Contents
- Chapter 01
Is it right for you?
Which industries are allowed to advertise and which are blocked, such as finance, health, alcohol, and politics. Plus the pros and cons of the channel compared to those you already have.
- Chapter 02
Before You Start
Four things to arrange before the first campaign: check against the ad policy, who owns the account, organizational details, and goals. And the technology on the website: bots, pixel, and landing page.
- Chapter 03
Create the Account
Step by step in Ads Manager, from login and verification to payment and users. Expect about a week before the account is approved.
- Chapter 04
Build the First Campaign
How account, campaign, ad group, and ad are connected, and which choices we recommend for goals, budget, bids, context hints, and location.
- Chapter 05
Write the Ad
What the ad card looks like, how long the headline and text can be, and what makes an ad work or get rejected.
- Chapter 06
Measure from the First Penny
OpenAI Pixel, Conversions API, and UTM tags. Measurement must be in place before launch, as conversions cannot be counted retroactively.
- Chapter 07
Differences from Google Ads
Targeting, purchase intent, budget, click-through rate, audiences, and reports compared side by side.
- Chapter 08
Advice for a First Test
An eight-week test with your own budget and clear goals, and the most common mistakes to avoid.
- Chapter 09
Links
OpenAI's own help pages for account, campaigns, ad policy, and measurement, gathered in one place.
Frequently asked questions
Can Swedish companies advertise in ChatGPT?
Yes. Ads became available in Sweden in August 2026, and self-service in Ads Manager opened on August 31.
How much does it cost to advertise in ChatGPT?
The minimum daily budget is 175 SEK, and there is no minimum total cost. OpenAI suggests 3–5 USD per click as a bid. You are billed afterward, in line with consumption.
Who sees the ads?
Users of the free version and Go. Plus, Pro, Business, Enterprise, and Edu are ad-free, and ads are never shown to users under 18 years old.
Do the ads affect what ChatGPT responds?
No, according to OpenAI. The ad appears as a labeled card under the response. Visibility in the responses themselves is built with content that AI services can understand and quote.
Does ChatGPT Ads replace Google Ads?
No. ChatGPT reaches people earlier in the decision process, while Google captures those who already know what they want. See the channels as complementary and do not take budget from what already works.
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Get Started with Ads in ChatGPT