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CirkusPlenty of people can build good-looking websites. There’s so much more going on behind the scenes.
A WooCommerce agency for businesses with high standards
We build WordPress online stores that are fast on mobile, easy to manage and connected to your systems, for both consumers and retailers.
Book a free strategy meeting
Stores and websites we’ve built in WordPress
What we do as a WooCommerce agency
From design and development to payments, shipping, integrations and ongoing maintenance. Everything works together, with one team to talk to.
01New WooCommerce stores
We design and build your store with a mobile-first approach: clear categories, product pages that answer shoppers’ questions and a checkout without unnecessary steps.
- Design and development
- Mobile-first
- Conversion-optimised checkout
02B2B and retailers
Client-specific pricing, quotes, bulk orders and a dedicated area for retailers. Sjö&Hav sells to both consumers and retailers through the same store.
- Client-specific pricing
- Quotes and bulk orders
- Dedicated B2B area
03Payments and shipping
We integrate the payment methods your shoppers expect, such as Klarna, Swish and cards, along with shipping providers offering the right rates and tracking.
- Klarna, Swish and cards
- Shipping providers and tracking
- VAT and receipts set up correctly from day one
04Integrations
Inventory, accounting, ERP and CRM. We connect your store to the systems you already use, so you don’t have to do the same work twice.
- ERP and inventory systems
- Accounting and CRM
- APIs
05SEO and conversion
Products and categories that get found on Google, fast pages and a purchase journey we monitor and improve based on how people actually shop.
- SEO for products and categories
- Core Web Vitals
- Purchase journey analysis
06Maintenance & support
We update WordPress, WooCommerce and plugins, manage security and backups, and proactively develop your store.
- Updates and security
- Backups and monitoring
- Proactive ongoing development
What our clients say
Delivery on time, within budget. The board said they had never experienced that before.
How an e-commerce project works
The same team works with you from the first meeting to launch and beyond.
- 01
Strategy meeting
A free meeting to discuss your goals, where you are today and what your website needs to do for your business.
- 02
Discovery and planning
We explore your audience, content and technology, then create a plan with clear priorities.
- 03
Design and development
Wireframes, design and development in short stages, so you can see and test your website as it takes shape.
- 04
Launch and maintenance
We launch, measure and keep developing your website, with the same team that built it.
Is WooCommerce right for you?
We like WooCommerce because it’s flexible, tried and tested, and built on WordPress. But it’s not the right fit for every store.
When WooCommerce is the right fit
When you want an online store that’s easy to manage, has low start-up costs and offers strong SEO capabilities, with your store and content in the same system. It works for both B2C and B2B.
When it’s not the right fit
When you have extremely high traffic, need enterprise-level features or want a fully headless solution. Shopify, Payload CMS or a bespoke Laravel solution will usually be a better choice.
Does it work for B2B?
Yes. With the right customisations, WooCommerce handles quotes, client-specific pricing, credit accounts and bulk orders. We often build stores that sell to both consumers and businesses.
WooCommerce or Shopify?
Choose WooCommerce for full control, bespoke customisations, and content and commerce in one system. Choose Shopify to get started quickly on a platform with hosting and security included.
Does WooCommerce cost anything?
No, WooCommerce is free and open source. You pay for development, hosting, any premium plugins and maintenance, and the total cost is often lower than with ready-made platforms.
Free CMS advice
As part of our service, we offer free CMS advice to help you choose the right platform and support you through the decision-making process. Let our expertise and experience guide you towards technology that matches your goals.
Free guides
All guidesGet Started with Ads in ChatGPT
Guide · 2026 · 13 pages · PDF
How to create an account, build your first campaign, measure the results, and what to consider before investing in a new channel.
Procurement of Website
Guide · 2026 · 37 pages · PDF
From preparations and requirements specification to technology, marketing, and choice of partner.
Accessible Websites with WCAG
Guide · 2026 · 27 pages · PDF
How to make your website accessible to everyone, meet legal requirements, and avoid common pitfalls from the start.
Choose the Right CMS
Guide · 2026 · 26 pages · PDF
How to choose systems, features, and platforms for your website without needing to be technical experts.
Why choose Pigment as your WooCommerce agency
We’ve worked with WooCommerce for over 15 years, building stores that are fast, secure, easy to manage and designed to sell. Sjö&Hav sells to both consumers and retailers through the same store, while Trade Partners Sweden has an online store where members can find and buy contract templates themselves.
One team from start to finish
Strategy, design, development, SEO, integrations and maintenance are all under one roof. You don’t have to coordinate multiple suppliers, and your store is built around your business.
A long-term partner
We proactively update, optimise and develop your store so it keeps generating sales year after year. If WooCommerce isn’t right for your needs, we also build with Shopify, Payload CMS and Laravel.
We’re based in Stockholm and Gothenburg and were named DI Gasell in 2019 and 2020. Learn more about our WordPress agency and our web agency.
Frequently asked questions about WooCommerce
Answers to the questions we hear most often. Can’t find what you need? Call us on 070-953 53 99.
We help you!
With our comprehensive range of digital services, we can assist you with all the challenges you face. Contact us for a free meeting.