RFSU

Background and challenge

RFSU needed a modern digital platform built for the long term, supporting every aspect of its mission, from education and advocacy to products and digital services. The website needed to help a broad audience find what they were looking for, whether that was sexual health information, guidance or products.

The challenge was to bring a wide range of needs together in a single solution. The platform had to be accessible, inclusive and easy to navigate, with room to evolve over time. RFSU also needed a clearer structure connecting educational content, e-commerce and interactive tools, creating a cohesive digital presence that could support its work both now and in the long term.

Solution

As a web agency, we have been RFSU's digital partner since 2017. Our long-term collaboration began with a new, modern website, with UX and UI design, frontend development, API integrations and e-commerce at the heart of the project. The result was a stable, flexible platform that made it easier for RFSU to communicate its offering and meet users' diverse needs.

The partnership has continued to evolve, with new features and services that enhance both the user experience and RFSU's digital presence. These include an ovulation calendar integrated into the website, giving users a personalised overview of their fertile days based on their menstrual cycle. We also developed a digital menopause self-assessment tool to coincide with the launch of RFSU's FemCare Menopause product range, read more here.

Alongside development, we act as RFSU's SEO agency in Stockholm, improving its visibility so that its educational content reaches people looking for answers.