Malin Liljestrand SEO Specialist & Project Manager

I have worked at Pigment since 2015. During the first years, I worked as a web developer and project manager, and since 2023 I also hold the title of SEO specialist. The long experience at the same agency has given me a deep understanding of how to work long-term with both technology, SEO, and customer projects.

I conduct thorough technical reviews of websites focusing on speed, code quality, security, accessibility, and technical SEO. With tools like Screaming Frog, Lighthouse, and manual tests, I identify issues that affect both the user experience and how search engines assess the page. The result is a clear and prioritized action plan.

I work with technical SEO and on-page optimization to make websites more visible and easier to understand for search engines. It's about structure, crawlability, content optimization, and internal links – always with the goal of creating sustainable organic growth.

By analyzing user behavior with heatmaps, session recordings, and data, I identify where visitors get stuck or leave the page. I help optimize flows and conduct tests so that more visitors complete desired actions – whether it's leads, bookings, or purchases.

I believe in combining analytical work with practical project management. I like to do thorough analyses but also quickly arrive at concrete actions that have an effect. Since I have long experience both as a web developer and project manager, I can see the whole picture – from technical implementation to how it affects the project's progress and the customer's goals.

Book a free meeting with me and we'll look at how we can strengthen your digital presence.