Malin Liljestrand SEO Specialist & Project Manager

I have worked at Pigment since 2015. During the first few years, I worked as a web developer and project manager, and since 2023 I have also held the title of SEO specialist. The long experience at the same agency has given me a deep understanding of how to work long-term with both technology, SEO, and client projects.

I conduct thorough technical reviews of websites focusing on speed, code quality, security, accessibility, and technical SEO. Using tools like Screaming Frog, Lighthouse, and manual tests, I identify issues that affect both user experience and how search engines evaluate the page. The result is a clear and prioritized action plan.

I work with technical SEO and on-page optimization to make websites more visible and easier to understand for search engines. It's about structure, crawlability, content optimization, and internal links – always with the goal of creating sustainable organic growth.

By analyzing user behavior with heatmaps, session recordings, and data, I identify where visitors get stuck or leave the page. I help optimize flows and conduct tests so that more visitors complete desired actions – whether it's leads, bookings, or purchases.

I believe in combining analytical work with practical project management. I like to do thorough analyses but also quickly arrive at concrete actions that have an impact. Since I have long experience both as a web developer and project manager, I can see the whole picture – from technical implementation to how it affects the project's progress and the client's goals.

I am happy to help review your website and find the technical and conversion improvements that can make the biggest difference.Book a free meeting with me and we will look together at what needs to be prioritized to strengthen both performance and results.