Fredrik Brolin, Graphic Designer
We develop a visual identity that ties together your communication, looks professional in all channels, and is easy to follow in everyday life.
First, we talk about your business, your values, and how you want to be perceived. We look at what you already have, what works, and what can be improved. This becomes the starting point for a profile that feels genuine and well-thought-out.
We set a color palette that matches your personality and values. Primary color, accent colors, and neutral tones – tested for accessibility and delivered in the right format for print, digital, and web.
We choose modern, readable fonts that suit your tone. Headlines, body text, and accents with clear hierarchy and simple guidelines so that the entire team always uses them correctly.
We create the main logo and customized variations for different backgrounds, sizes, and uses. Everything is tested in black and white, small size, and on different media. You receive the files in the correct format (vector, PNG, etc.) with clear guidelines on how the logo may and may not be used.
We create icons, lines, shapes, or subtle patterns that enhance your identity. They become building blocks that can be used in presentations, social media, ads, and print. Everything is designed to be flexible and easy to use.
We compile everything into a clear and practical graphic profile manual. It states exactly how colors, fonts, logo, and elements should be used. It becomes a tool that the entire organization can rely on, so you always look cohesive and professional.
We help you roll out the profile on your website, social channels, business cards, and other materials. After launch, we follow up and adjust if anything needs fine-tuning. We are by your side until everything is in place – and longer if you wish.
A graphic profile is the visual part of your brand – logo, colors, fonts, and graphic elements that make you look consistent and professional in all channels.
A graphic profile is what makes people instantly recognize you, whether they see your logo on an invoice, an ad, or your website. It's not just a nice appearance but a tool that builds trust, creates recognition, and makes all your communication clearer and more effective.
For a medium-sized company or an authority, everything starts with gathering what you stand for today. Which colors feel right for you? Which fonts convey your tone? How should the logo work in different sizes and on different backgrounds? Based on that, we build a profile that feels natural for your business.
Once the basics are clear, we develop the profile's components: logo and variations, primary and accent colors, fonts for headlines and body text, icons, and other graphic elements that can be used in presentations, social media, or print. Everything is tested to work in reality – on mobile, in print, and on large screens.
The great value comes when the profile starts being used. Your materials look like a cohesive whole, employees know how things should look, and the risk of inconsistent communication decreases. And for customers or citizens, you become more professional and easy to trust – you look like a company or organization that has things in order.
A good graphic profile is also flexible. It should be able to grow with you without losing its core. When you launch new services or reach new target groups, it can be adapted without everything feeling new and unfamiliar. This saves both time and money in the long run and allows you to focus on what you are good at instead of starting from scratch with design every time.
With our comprehensive range of digital services, we can assist you with all the challenges you face. Contact us for a free meeting.
RFSU is an organization that works with sexual and human rights, where all profits from sales go back to the association. They offer products in health and well-being, as well as resources for public education in sexual health, including an ovulation calendar and menstrual cycle information to facilitate family planning. The aim is to promote knowledge and accessibility regarding sexual health for a global audience.
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The Hunger Project is an organization that works to eradicate hunger by promoting sustainable change and self-reliance in communities and individuals. The organization focuses on root causes of hunger, such as gender equality, community mobilization, and local democracy, and collaborates with local organizations in 13 countries. Visitors are encouraged to contribute via donations or purchases in the webshop, where proceeds support the work for a world without hunger.
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Backstage Hotel is a hotel located on Djurgården that offers a unique experience as a 'backstage theater stay', focusing on cultural charm and creativity. The hotel reflects an artistic world where guests can experience intimate secrets and an innovative aesthetic. The purpose is to provide visitors with a lively and immersive stay through its operations.
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Stockholmsmässan is the largest exhibition and congress center in the Nordic region, located in Älvsjö with a total area of 114,000 square meters, of which 70,000 square meters are exhibition space, and includes 76 conference rooms for events from small meetings to up to 30,000 participants. The facility annually organizes about 70 leading fairs in various industries as well as a large number of international congresses, including events such as Formex and Antikmässan. The purpose is to provide a platform for fairs, congresses, and events that promote industry-leading meetings and exchanges.
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Sörmlands Vatten is a municipal company responsible for water and sewage management in the municipalities of Flens, Katrineholms, and Vingåkers. The company offers services such as operational information, fault reports, a searchable schedule for waste collection based on address, and an interactive project overview with a map and project list. The aim is to improve communication and service towards residents with a focus on environmental consideration and user-friendliness.
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Circus is an iconic event venue and restaurant located on Djurgården in Stockholm, with over 130 years of history as a meeting place for culture, entertainment, and gastronomy. It offers a versatile mix of events, including shows, concerts, galas, and private events on large and intimate stages. The venue serves as a vibrant stage where historical circus magic combines with modern experiences for dinner, shows, and corporate events.
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ABBA The Museum is a museum that celebrates ABBA's cultural significance and historical legacy through interactive exhibitions and visitor experiences. The museum offers exhibitions, multimedia experiences, and live performances. The aim is to provide visitors with an engaging and nostalgic experience of ABBA's magic.
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