Pigment Media

Fredrik Brolin UI/UX Designer & Accessibility Expert

I help companies create digital experiences that are both beautiful, intuitive, and accessible to everyone. By combining design, user insights, and technical understanding, I work to make products that feel easy to use—no matter who uses them.

My Background & Experience

I have worked at Pigment since 2017. During the first years, I mainly worked with frontend development and UI/UX design. Since 2023, I have expanded my role to also include accessibility, graphic profile, and branding work. This development has given me a good overall understanding of how design, technology, and brand interact to create strong digital experiences.

My Areas of Expertise

UI/UX Design

I design interfaces and flows that are easy to understand and use. The work always starts from the users' needs and behaviors, and I work a lot with wireframes, prototypes, and user testing to ensure that the solutions work in practice.

Accessibility and WCAG

I help companies make their digital products accessible according to WCAG guidelines. It's about both meeting legal requirements and creating solutions that work for as many people as possible. Accessibility is something I integrate early in the design process rather than as an afterthought.

Graphic Profile and Branding

I work with visual identity—from logo and colors to typography and graphic elements. The goal is to create a clear and consistent identity that strengthens the brand and works well both digitally and in print.

How I Work

I believe that good design arises at the intersection of user insights, aesthetics, and technical conditions. I like to be involved early in projects and to work closely with both clients and developers. My background in both development and design often allows me to act as a bridge between the two worlds.

Do you want to talk design, accessibility, or visual identity?

I am happy to help look at how you can create digital experiences that are both functional, beautiful, and accessible.Book a free meeting with me so we can discuss your needs and how we can work together.