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CirkusPlenty of people can build good-looking websites. There’s so much more going on behind the scenes.
A web agency for businesses that need a new website
New websites, rebuilds and long-term maintenance. We take care of everything, so you don't have to juggle multiple suppliers.
Book a free strategy meeting
Web projects we're proud of
Our core web agency services
As your web agency, we take responsibility for the entire journey, from initial analysis to launch and ongoing development. Every element works together to deliver measurable results in traffic, leads and sales.
01Strategy & analysis
We always start with the bigger picture: a technical audit, SEO analysis, conversion analysis, the competitive landscape and your business goals. From there, we create a roadmap that prioritises the right actions and links them to your KPIs.
- Technical audit and SEO analysis
- Conversion and competitor analysis
- A roadmap linked to your KPIs
02Design
Great-looking design doesn't automatically deliver business results. We start with your clients and develop wireframes, prototypes and a final UI/UX design that's intuitive, accessible and aligned with your visual identity.
- Wireframes and clickable prototypes
- UI/UX aligned with your visual identity
- Accessibility to WCAG AA standards
03Web development
We first talk through what you really need, then choose the right technology, from WordPress and Webflow to a headless setup with Payload CMS. The result is a website that loads quickly, ranks better and grows with you.
- WordPress, Payload CMS, Laravel or Webflow
- Optimised for Core Web Vitals
- Clean, secure and documented code
04Marketing
Buying traffic is easy. Attracting the right traffic that converts is harder. We balance long-term channels such as SEO and content with quick wins through paid search and social media.
- SEO and content
- Google Ads and social media advertising
- Automated follow-up in HubSpot
05E-commerce
We build e-commerce websites that generate more revenue per visitor: the right platform, product pages and a checkout designed to convert, and traffic from day one.
- Shopify, WooCommerce or headless
- A checkout optimised for conversions
- Integrated payments and shipping
06Maintenance & support
A website needs care to keep moving forward. We keep it up to date, secure and fast, and proactively improve it, not just when something breaks.
- Security updates and hosting
- Proactive ongoing development
- AI and automation
What our clients say
Delivery on time, within budget. The board said they had never experienced that before.
How a web project works
The same team works with you from your first meeting through to launch and beyond. You always know what's coming next.
- 01
Strategy meeting
A free meeting to discuss your goals, where you are now and what your website needs to do for your business.
- 02
Discovery and planning
We explore your visitors, content and technology, then create a plan with clear priorities.
- 03
Design and development
Wireframes, design and development in short stages, so you can see and test the website as it takes shape.
- 04
Launch and maintenance
We launch, measure and improve your website, with the same team that built it.
The right technology
We work with several platforms and recommend what suits you, not just what we usually build with.
WordPress
For content-heavy websites that editors need to manage themselves. Low upfront costs, strong SEO capabilities and one of the world's largest ecosystems.
Payload CMS
Headless and built in TypeScript. The right choice when your website needs to handle major traffic spikes, multiple integrations or custom logic. Cirkus and Gasometer use Payload.
Shopify
The fastest route to a reliable online shop. We design your shop, integrate payments and shipping, and build the features that standard themes can't deliver.
WooCommerce
E-commerce directly in WordPress, when your shop and content need to share the same system.
Webflow
For marketing teams that want to iterate quickly and publish without a developer.
Laravel
When you need a bespoke system, a client portal or an application that goes beyond what any CMS can offer.
HubSpot
When your website and sales process need to work together: forms, CRM and automated follow-up.
Headless
Content and presentation kept separate for speed, security and delivery across multiple channels from a single source.
Free CMS advice
As part of our service, we offer free CMS advice to help you choose the right platform and support you through the decision-making process. Let our expertise and experience guide you towards technology that matches your goals.
Free guides
All guidesGet Started with Ads in ChatGPT
Guide · 2026 · 13 pages · PDF
How to create an account, build your first campaign, measure the results, and what to consider before investing in a new channel.
Procurement of Website
Guide · 2026 · 37 pages · PDF
From preparations and requirements specification to technology, marketing, and choice of partner.
Accessible Websites with WCAG
Guide · 2026 · 27 pages · PDF
How to make your website accessible to everyone, meet legal requirements, and avoid common pitfalls from the start.
Choose the Right CMS
Guide · 2026 · 26 pages · PDF
How to choose systems, features, and platforms for your website without needing to be technical experts.
A web agency in Stockholm and Gothenburg
Whether you need a new website, someone to take over an existing site or a larger platform, we take responsibility from start to finish, from strategy to maintenance. Strategy, design, development, SEO and maintenance are all under one roof, so you don't have to coordinate multiple suppliers.
We're based in both Stockholm and Gothenburg. Read about our web agency in Stockholm, which builds websites for some of the city's most visited venues, or our web agency in Gothenburg. If your main goal is better visibility on Google, we also have a dedicated SEO agency.
Why clients choose Pigment
- A team with in-depth expertise in business, design and technology.
- A platform chosen to suit your needs: WordPress, Payload CMS, Shopify, Webflow or Laravel.
- Accessibility to WCAG standards and websites built for Core Web Vitals.
- Long-term partnerships. We've worked with RFSU since 2017.
Our work has been recognised with DI Gasell awards in 2019 and 2020. Want to know what we can do for you? Book a meeting and we'll talk through your goals.
Common questions about hiring a web agency
Answers to the questions we're asked most often. Can't find what you need? Call us on 070-953 53 99.
We help you!
With our comprehensive range of digital services, we can assist you with all the challenges you face. Contact us for a free meeting.