Skansen

Background and Challenge

Skansen is the world's oldest open-air museum and Stockholm's only zoo, located on Djurgården. Here, Swedish nature, culture, traditions, and history from past to present are showcased through historical buildings, Nordic animals, gardens, and events – with a focus on biodiversity and sustainability.

In 2025, Skansen sought a comprehensive digital agency that could assist with further development, UX/UI design, support, monitoring, and security. Pigment continuously undertakes various assignments for Skansen.

Solution

As a web agency, we have initiated a close collaboration with Skansen to strengthen their digital presence on multiple fronts. A concrete focus has been to review and improve the calendar view, so that visitors can more easily find events, activities, and holidays – thereby planning their visit more smoothly. The assignment also includes an SEO strategy.

In parallel, we are continuously working to strengthen the codebase, optimize performance and security, and increase conversion by simplifying the entire customer journey – from the first visit to the site to ticket purchase and recurring engagement. The result is a more intuitive and reliable digital platform that makes it easier for guests to discover everything Skansen has to offer.