Skansen
Background and Challenge
Skansen is the world's oldest open-air museum and Stockholm's only zoo, located on Djurgården. Here, Swedish nature, culture, traditions, and history from past to present are showcased through historical buildings, Nordic animals, gardens, and events – with a focus on biodiversity and sustainability.
In 2025, Skansen sought a comprehensive digital agency that could assist with further development, UX/UI design, support, monitoring, and security. Pigment continuously carries out various assignments for Skansen.
Solution
We have initiated a close collaboration with Skansen to strengthen their digital presence on multiple fronts. A concrete focus has been to review and improve the calendar view, so that visitors can more easily find events, activities, and holidays – thereby planning their visit more smoothly.
In parallel, we are continuously working to strengthen the codebase, optimize performance and security, and increase conversion by simplifying the entire customer journey – from the first visit to the site to ticket purchase and recurring engagement. The result is a more intuitive and reliable digital platform that makes it easier for guests to discover everything Skansen has to offer.
Mobile
Selected pages from this project on a mobile phone
Laptop
Selected pages from this project on a laptop
We help you!
With our comprehensive range of digital services, we can assist you with all the challenges you face. Contact us for a free meeting.