Skansen

Background and challenge

Skansen is the world’s oldest open-air museum and Stockholm’s only zoo, located on Djurgården. Its historic buildings, Nordic animals, gardens and events bring Swedish nature, culture, traditions and history to life, from the past to the present, with a focus on biodiversity and sustainability.

In 2025, Skansen was looking for a full-service digital agency to help with ongoing development, UX/UI design, support, monitoring and security. Pigment now works with Skansen on a range of ongoing projects.

Solution

As a web agency we have built a close partnership with Skansen to strengthen its digital presence across several areas. One key focus has been reviewing and improving the calendar view, making it easier for visitors to find events, activities and celebrations, and plan their visit. The work also includes an SEO strategy.

Alongside this, we continually strengthen the codebase, optimise performance and security, and increase conversions by simplifying the entire visitor journey, from the first website visit to buying tickets and staying engaged. The result is a more intuitive, reliable digital platform that makes it easier for visitors to discover everything Skansen has to offer.