Gasometer
Background and challenge
Gasometer is a new cultural landmark in the Gasverket area of Norra Djurgårdsstaden in Stockholm. Designed by Ferdinand Boberg and completed in 1899, the monumental gas holder is now being transformed by Miramis into a destination with two venues: Theatre, accommodating up to 2,300 guests, and Dome, at the top of the building beneath a 17-metre-high ceiling.
Ahead of its opening, Gasometer needed a website that would bring an entirely new brand to life from day one while serving several audiences – people buying tickets, guests looking to dine at the restaurant and companies planning conferences and events.
Solution
As a web agency we began by analysing the audiences and what each needed to find, from listings and tickets to dining, meetings and events. The design took shape in close collaboration with Gasometer’s own team: they develop the visual identity, which we used as the foundation for the page designs. The result is a website that captures the building’s architectural grandeur while making it easy to plan a visit.
The website is built with Payload CMS and a headless architecture, in Swedish and English, with flexible blocks that make it easy for Gasometer’s team to update listings, menus and event information themselves. The English version is handled by an AI solution that automatically translates content via ChatGPT. The team can choose which model to use, keeping both languages up to date without duplicating work.
Gasometer is run by Miramis, which is also behind Cirkus, Hasselbacken and Backstage. Pigment previously built the websites for both Miramis and Cirkus, and Gasometer became the next step in the partnership.
- Customer
- Gasometer AB
- Launched
- 2026
- Services
- Visit
- gasometer.se
Mobile
Selected pages from this project on a mobile phone
Laptop
Selected pages from this project on a laptop
