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HubSpot Agency
Welcome to Pigment. We build effective HubSpot solutions with marketing automation, CRM, and CMS that drive qualified leads and long-term growth.
Why We Like HubSpot
We like HubSpot because it is one of the most complete systems for inbound marketing, CRM, and automation. Everything is connected in one tool, from leads to customer care, making it easy to follow the entire customer journey and measure results effectively.


When is HubSpot the Right Choice
HubSpot is the right choice when you want an integrated system for marketing, sales, and service that automates a lot and provides clear lead nurturing. It is especially suitable for medium-sized B2B companies that need better oversight, personalized communication, and a CRM that grows with you.


When is HubSpot Not the Right Choice
HubSpot is not the right choice when you primarily need a website or an online store without strong marketing automation and CRM integration.
It is also not suitable if you want full code control, maximum design freedom, or a completely open platform – then WordPress, Payload CMS or Shopify are often a better and more cost-effective alternative.


Can You Build Websites in HubSpot
Yes, it is excellent. HubSpot has a powerful CMS (Content Hub) with drag-and-drop, themes, and complete design freedom. You can build both landing pages and marketing pages that are seamlessly integrated with CRM and automation.


Can You Integrate HubSpot with Other CMS
Yes, it is excellent and something we do often. HubSpot has a strong API and ready-made integrations that make it easy to connect the platform to most other CMS. You can keep, for example, WordPress, Shopify, Payload, or Webflow and still use HubSpot for CRM, marketing automation, lead nurturing, and analysis.
We help you set up a seamless integration so that data flows freely between systems without double work.


Is HubSpot GDPR Compliant
Yes, HubSpot is fully GDPR compliant. The platform has built-in tools for consent management, data export, the right to be forgotten, and detailed tracking of legal grounds. We also help you configure everything correctly so you follow the regulations without extra hassle.


Does HubSpot Cost Money
Yes, HubSpot is a paid platform. The free CRM version is free, but most companies use paid hubs (Marketing, Sales, Service, or Content Hub). The price starts from around 200–500 SEK per month and increases with the number of users, features, and volume. It includes hosting, updates, and support.


Why Choose Pigment as Your HubSpot Agency
We are the HubSpot agency that goes beyond just configuring a platform. We build solutions that are both technically strong and business-smart – with a focus on strategy, lead generation, and long-term growth.
What sets us apart is that we take full responsibility for the entire chain: strategy, design, development, automation setup, and ongoing optimization. You get a partner who understands both HubSpot and your business.
Our clients choose us because they want a system that performs over time. We implement, optimize, and proactively develop so that your HubSpot solution continues to generate leads and support your business year after year.

We Help You
With our comprehensive range of digital services, we can help you with all the challenges you face. Contact us for a free meeting.