01
CirkusPlenty of people can build good-looking websites. There’s so much more going on behind the scenes.
A HubSpot agency for businesses looking to win more sales
We set up HubSpot, automate follow-ups and connect it to your website, helping you turn more leads into sales.
Book a free strategy meeting
Growth projects we’re proud of
What we do as a HubSpot agency
From setup and automation to integrations, campaigns and ongoing optimisation. All connected to your website and sales.
01HubSpot setup
We configure HubSpot around the way you sell: pipelines, properties, forms and reports, so your team can use it from day one.
- CRM and pipelines
- Forms and properties
- Reports and dashboards
02Marketing automation
Automated follow-ups, lead scoring and workflows that nurture leads until they’re ready to talk to sales.
- Workflows and email
- Lead scoring
- Lead nurturing
03Website integration
You can keep your website in WordPress, Payload, Shopify or Webflow and connect it to HubSpot, so leads, behaviour and client data end up in the right place.
- Forms and tracking
- API integrations
- No duplicate data entry
04Websites and landing pages in HubSpot
HubSpot’s CMS works well for landing pages and marketing websites that need to connect with your CRM and automation.
- Landing pages
- Themes and modules
- Connected to your CRM
05Content and campaigns
Campaigns, emails and content that drive traffic and leads, with results you can track all the way through to a sale.
- Campaigns and email
- Content that converts
- Tracking from first contact to sale
06Ongoing optimisation
We track what generates leads and sales, and improve workflows, forms and campaigns over time.
- Lead tracking
- A/B testing
- Continuous improvements
What our clients say
Delivery on time, within budget. The board said they had never experienced that before.
How a HubSpot project works
The same team works with you from the first meeting through setup and beyond.
- 01
Strategy meeting
A free meeting to discuss your goals, where you are now and what your website needs to do for your business.
- 02
Discovery and planning
We review your visitors, content and technology, then create a plan with clear priorities.
- 03
Design and development
Wireframes, design and development in short stages, so you can see and test the website as we build it.
- 04
Launch and ongoing support
We launch, measure and keep improving your website, with the same team that built it.
Is HubSpot right for you?
HubSpot brings marketing, sales and client service together in one tool. But it’s not right for everyone.
When HubSpot is the right fit
When you want an integrated system for marketing, sales and service that automates follow-ups and provides structured lead nurturing. It’s particularly well suited to mid-sized B2B businesses that need a clearer overview.
When it’s not the right fit
When you mainly need a website or an online shop without marketing automation and CRM, or when you want full control over the code and complete design freedom. WordPress, Payload CMS or Shopify will usually be a better choice.
Can you build websites in HubSpot?
Yes. HubSpot’s CMS offers themes, modules and drag-and-drop editing, and works well for landing pages and marketing websites that need to connect with your CRM and automation.
Can HubSpot connect to our CMS?
Yes, and we often set this up. You can keep WordPress, Payload, Shopify or Webflow and use HubSpot for CRM, automation and analytics.
Does HubSpot cost money?
The free CRM costs nothing, but most businesses use paid hubs for marketing, sales, service or content. The cost depends on the hubs, plan and number of contacts.
Free CMS advice
As part of our service, we offer free CMS advice to help you choose the right platform and support you through the decision. Let our expertise and experience guide you towards technology that fits your goals.
Free guides
All guidesGet Started with Ads in ChatGPT
Guide · 2026 · 13 pages · PDF
How to create an account, build your first campaign, measure the results, and what to consider before investing in a new channel.
Procurement of Website
Guide · 2026 · 37 pages · PDF
From preparations and requirements specification to technology, marketing, and choice of partner.
Accessible Websites with WCAG
Guide · 2026 · 27 pages · PDF
How to make your website accessible to everyone, meet legal requirements, and avoid common pitfalls from the start.
Choose the Right CMS
Guide · 2026 · 26 pages · PDF
How to choose systems, features, and platforms for your website without needing to be technical experts.
Why choose Pigment as your HubSpot agency
As a HubSpot agency, we do more than configure a platform. We connect your website, marketing and sales, so you can see the full client journey and measure what actually leads to sales.
One team for your website and CRM
Because we also build websites, we can connect forms, tracking and content directly to HubSpot, without you having to coordinate a web agency and a CRM consultant.
The right tools for you
HubSpot isn’t right for everyone. If you mainly need a website or an online shop, we build in WordPress, Payload CMS or Shopify, and if you want greater search visibility, we have our own SEO agency.
We’re based in Stockholm and Gothenburg and received the DI Gasell award in 2019 and 2020. Read more about our web agency.
Frequently asked questions about HubSpot
Answers to the questions we hear most often. Can’t find your answer? Call us on 070-953 53 99.
We help you!
With our comprehensive range of digital services, we can assist you with all the challenges you face. Contact us for a free meeting.