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CirkusBuilding attractive websites is something many can do. There's much more behind it.
Payload CMS agency for businesses with high standards
We build fast, secure headless websites in Payload CMS and TypeScript. For Cirkus, Gasometer and Miramis, and for our own website.
Book a free strategy meeting
Websites we’ve built in Payload CMS
What we do as a Payload CMS agency
From strategy and design to development, integrations and ongoing support. We build the complete solution around Payload, with one team you can turn to.
01New websites in Payload CMS
We handle strategy, design and development, building your headless website in Payload and Next.js. Editors get an admin interface tailored to their content, rather than a generic one.
- Payload 3 and Next.js
- Admin interface tailored to your content
- Accessibility in line with WCAG
02Moving to Payload
If you’re moving from WordPress or another CMS, we migrate your content, images and structure, and redirect old URLs to the right pages so you keep your Google rankings.
- Content migration
- Redirects and SEO
- A smooth, secure launch
03Integrations and custom logic
Ticketing, bookings, CRM or business systems. Payload is built to connect with other systems. For Cirkus, we’ve built a custom integration portal for tickets and events.
- API integrations
- Custom business logic
- Client portals and tools
04Performance you can rely on
Caching, optimised images and a frontend built for Core Web Vitals. Your website should be just as fast on opening night as on an ordinary Tuesday.
- Caching for traffic spikes
- Core Web Vitals
- Technical SEO from the start
05Multiple languages and channels
Localised content, drafts, versions and previews. The same content can be published on your website, in an app or across other channels. Our own website is translated automatically between Swedish and English.
- Localisation and translation
- Drafts, versions and previews
- Content for multiple channels
06Maintenance & Support
We upgrade Payload and Next.js, handle security and operations, and proactively develop your website further, with the same team that built it.
- Upgrades and security
- Monitoring and operations
- Proactive ongoing development
What our clients say
Delivery on time, within budget. The board said they had never experienced that before.
How a Payload project works
The same team works with you from the first meeting to launch and beyond.
- 01
Strategy meeting
A free meeting to discuss your goals, where you are today and what your website needs to do for your business.
- 02
Discovery and planning
We explore your audiences, content and technology, then create a plan with clear priorities.
- 03
Design and development
Wireframes, design and development in short cycles, so you can see and test the website as it takes shape.
- 04
Launch and ongoing support
We launch, measure and continue to develop your website, with the same team that built it.
Is Payload CMS right for you?
We like Payload for its flexibility and performance. But it isn’t right for everyone, and we’ll tell you when it isn’t.
When Payload is the right fit
When your website needs to handle major traffic spikes, multiple integrations or custom logic, and your editors want a clear, intuitive interface. It suits medium-sized companies, B2B businesses and brands whose website plays a key role in their business.
When it isn’t the right fit
When you only need a simple website with minimal customisation, or a ready-made e-commerce solution with everything built in. WordPress, Shopify or Webflow will usually be simpler and more affordable.
Is Payload headless?
Yes. Payload is built API-first and delivers content via REST or GraphQL to any frontend. With Payload 3, the admin interface and website can also run in the same Next.js app.
Payload or WordPress?
WordPress is a good fit for content-heavy websites, offering a low upfront cost and a large ecosystem. Payload is a good fit when speed, integrations and custom logic matter most. We build with both and recommend whichever suits your needs.
How much does Payload cost?
Payload is open source and free to use, with no per-editor licence fees. You pay for development, hosting and maintenance, and you own the code.
Free CMS advice
As part of our service, we offer free CMS advice to help you choose the right platform and support you through the decision-making process. Let our expertise and experience guide you towards technology that matches your goals.
Free guides
All guidesGet Started with Ads in ChatGPT
Guide · 2026 · 13 pages · PDF
How to create an account, build your first campaign, measure the results, and what to consider before investing in a new channel.
Procurement of Website
Guide · 2026 · 37 pages · PDF
From preparations and requirements specification to technology, marketing, and choice of partner.
Accessible Websites with WCAG
Guide · 2026 · 27 pages · PDF
How to make your website accessible to everyone, meet legal requirements, and avoid common pitfalls from the start.
Choose the Right CMS
Guide · 2026 · 26 pages · PDF
How to choose systems, features, and platforms for your website without needing to be technical experts.
Why choose Pigment as your Payload CMS agency
We build in Payload CMS for brands that need their websites to handle a lot: Cirkus, Gasometer, Miramis, PodX and SipFind. Our own website, pigment.se, also runs on Payload, so we work with the platform every day.
One team from start to finish
Strategy, design, development, integrations, SEO and maintenance are all under one roof. You don’t have to coordinate multiple suppliers, and your solution is built for your business, not just to be technically impressive.
No lock-in
Payload is open source and you own the code. That gives you full control, no per-editor licence fees and the freedom to choose your hosting and develop your website at your own pace.
If Payload doesn’t meet your needs, we also build in WordPress, Webflow and Laravel. We’re based in Stockholm and Gothenburg and were named DI Gasell in 2019 and 2020. Learn more about our web agency.
Frequently asked questions about Payload CMS
Answers to the questions we hear most often. Can’t find your answer? Call us on 070-953 53 99.
We help you!
With our comprehensive range of digital services, we can assist you with all the challenges you face. Contact us for a free meeting.