Aerial view of an Italian landscape with a star-shaped fort beside a road and a coastline along a clear blue sea.

Miramis

Background and challenge

Miramis is an international hospitality and entertainment company that owns and operates distinctive hotels, restaurants and experience venues in Sweden and Italy. With a portfolio spanning historic properties, gastronomy and cultural experiences, they wanted a stronger digital presence that better reflected their brand’s premium feel and storytelling approach.

The previous website was built in Webflow and needed a more modern technical foundation that would be easier to manage over time. Miramis came to us with clear brand guidelines and an initial homepage concept. The goal was to create a scalable, multilingual website with a strong visual identity, integrated recruitment tools and an intuitive admin interface.

Solution

As a web agency we built a completely new website for Miramis using Payload CMS and went headless, developing the initial concept into a complete design system with multiple pages and flexible content blocks. The result is an elegant, story-led website that conveys Miramis’ unique blend of hospitality, culture and sustainability.

The website is available in three languages – Swedish, English and Italian – and integrates with both TeamTailor and InRecruit to display live job listings. We also added smart translation through the ChatGPT API to make life easier for content editors.

The new platform has a distinctly premium feel, with strong typography, beautiful imagery and intuitive navigation – while remaining easy for the Miramis team to update themselves. It was a rewarding collaboration that allowed us to bring their vision to life as a modern digital platform built to last.