Micke

Background and Challenge

Micke is an international company in hospitality and entertainment that owns and operates unique hotels, restaurants, and experience venues in Sweden and Italy. With a portfolio that blends historical properties, gastronomy, and cultural experiences, they wanted to strengthen their digital presence to better reflect the brand's premium feel and storytelling approach.

The previous site was built in Webflow and needed a more modern technical foundation that was easier to manage long-term. Micke came to us with a clear brand book and a sketch of the homepage. The goal was to create a scalable, multilingual website with a strong visual identity, integrated recruitment solutions, and an intuitive admin environment.

Solution

We built a brand new website for Micke in Payload CMS where we developed the original sketch into a complete design system with multiple pages and flexible blocks. The result is an elegant and storytelling website that conveys Micke's unique mix of hospitality, culture, and sustainability.

The site is built in three languages – Swedish, English, and Italian – and includes integrations with both TeamTailor and InRecruit to dynamically display job ads. We have also implemented smart translation via the ChatGPT API to facilitate the work for editors.

The new platform has a clear premium feel with strong typography, beautiful images, and intuitive navigation – while being easy for Micke's team to update themselves. A great collaboration where we got to translate their vision into a modern and sustainable digital platform.

Micke

Background and Challenge

Solution

Client

When

What

Visit

Mobile

Laptop

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