Backstage Hotel

Background and Challenge

Backstage Hotel offers a unique accommodation experience on Djurgården, where guests step into a 'theater stay behind the scenes' with cultural charm and creative atmosphere. The old site did not adequately convey this special identity and performed poorly on mobile, making it difficult to attract guests and manage bookings effectively.

Solution

We started by capturing the hotel's essence through moodboards and close collaboration with the team. A new custom design was developed that celebrates the artistic world with intimate details and innovative aesthetics. The site was built responsive for all devices, with an easy booking path and a focus on conveying the experience right from the first page. By prioritizing visual storytelling and smooth navigation, the site became a digital extension of the hotel's unique concept. The result is a vibrant, inviting platform that enhances guest expectations and increases bookings through a seamless experience.