Guides

Download practical materials with concrete tips – completely free.

  1. 01Guide · 202613 pages9 chapters

    Get Started with Ads in ChatGPT

    How to create an account, build your first campaign, measure the results, and what to consider before investing in a new channel.

    • Is it right for you? Industries and conditions
    • Get started Account, campaign, and measurement
    • Consider this Differences from Google Ads
  2. 02Guide · 202637 pages8 chapters

    Procurement of Website

    From preparations and requirements specification to technology, marketing, and choice of partner.

    • The Requirements Specification Ten areas to cover
    • Checklist Four parts to check off
    • E-commerce What makes the project bigger
  3. 03Guide · 202627 pages9 chapters

    Accessible Websites with WCAG

    How to make your website accessible to everyone, meet legal requirements, and avoid common pitfalls from the start.

    • Legal Requirements Two laws, same level: WCAG 2.1 AA
    • Contrast Twelve color pairs tested against AA
    • Procurement Requirement formulations to use
  4. 04Guide · 202626 pages7 chapters

    Choose the Right CMS

    How to choose systems, features, and platforms for your website without needing to be technical experts.

    • Four Main Tracks What kind of CMS suits you?
    • 16 Platforms Type, license, and developer needs
    • Before You Choose Questions to ask IT