A person works out with battle ropes in a gym. The space is well lit, with dust visible in the air.

Kraftköket

Background and challenge

Kraftköket had a strong concept: ready-made meals focused on nutrition, performance and great taste. What it lacked was a clear brand platform to reach its full potential. The challenge was not just to create a website, but to build an entire identity from the ground up. To define the right positioning, Pigment carried out user research and strategic brand work, which also led to the name Kraftköket. The next step was to bring the brand together in a clear, compelling identity that would work both online and in the physical world.

Solution

As a web agency we took a holistic approach to Kraftköket’s brand and developed a complete brand platform from scratch. This included naming, a logo, visual style, tone of voice and a comprehensive brand book that laid the foundation for all future communications. We also created marketing materials for digital and physical channels, ensuring the brand could be used consistently across every touchpoint.

Alongside this, we developed a responsive website with clear navigation, appetising design and a smooth ordering process. The focus was on making it easy for users to explore the range, compare nutritional content and find meals that suited their needs. A long-term SEO strategy was also part of the project. The result was a strong, recognisable brand with a digital experience that combines functionality, trust and clear positioning.