Power Kitchen
Background and Challenge
Power Kitchen had a strong idea of offering ready-made meals with a focus on nutrition, performance, and good taste – but lacked a clear brand platform to fully reach out. The challenge was therefore not only to create a website but to build the entire identity from scratch. To find the right position, Pigment conducted user surveys and strategic branding work, which among other things resulted in the name Power Kitchen. Thereafter, the brand needed to be translated into a clear and attractive whole that works both digitally and physically.
Solution
Pigment took a comprehensive approach to Power Kitchen's brand and developed a complete brand platform from scratch. The work included name development, logo, imagery, tone, and a cohesive brand book that laid the foundation for all future communication. Based on this, we also produced marketing materials for both digital and physical channels, so that the brand could be used consistently across all touchpoints.
In parallel, we developed a responsive website with a clear menu structure, appetizing design, and a smooth ordering flow. The focus was on making it easy for the user to understand the offerings, compare contents, and find the right meals based on their needs. The result was a strong and recognizable brand with a digital experience that combines function, trust, and clear positioning.
Mobile
Selected pages from this project on a mobile phone
Laptop
Selected pages from this project on a laptop
