Two people working at a table with laptops and a notebook, with a coffee cup in the background.

Rörlighet i staten

Background and challenge

Rörlighet i Staten is a government collaboration programme bringing together a wide range of agencies. It aims to strengthen professional development, knowledge sharing and collaboration across organisational boundaries through training, mentoring programmes, networks, inspirational talks and staff secondments.

The challenge was to create a modern, inclusive digital platform that clearly communicates the programme’s value, reaches thousands of employees across different agencies and makes it easier for the agencies responsible to manage content and communications. The website needed to balance strong, professional branding with high accessibility standards, intuitive navigation and the technical requirements of the public sector.

Solution

As a web agency we began by mapping the audience’s needs and the programme’s core values. We then developed a new visual identity and built an entirely new, responsive website, focusing on clear UX/UI and full WCAG compliance.

The platform brings everything together in one place: information about the programme, an overview of news and events, and clear sections for all training and development opportunities. The design combines a clean, vibrant colour palette, modern typography and a logo that conveys movement, openness and collaboration.

A long-term SEO strategy was also part of the project. The result is an accessible, modern and user-friendly website that effectively communicates Rörlighet i Staten’s message, strengthens engagement among government employees and makes day-to-day work easier for the agencies involved.