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RFSU FemCare

Background and Challenge

RFSU FemCare offers products and knowledge for women in menopause. They needed a digital self-assessment test that challenges norms around the transition period and provides personal advice, but there was a lack of an interactive and empathetic solution that reaches broadly.

Solution

As a web agency we started by mapping the target group's needs and collaborating with doctors to shape the right questions. A new design was created with an empathetic and inclusive aesthetic that creates security. The test was built interactively with 21 yes/no questions about symptoms and menstrual cycle, followed by personal advice and product recommendations. By prioritizing simplicity and anonymity, the quiz became easy to use. The result is an engaging tool that has been used by over 80,000 people and strengthens RFSU's role as a knowledge actor in menopause.

Customer
RFSU
Launched
2025

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Malin Liljestrand
Scroll me
RFSU’s website with the heading Menopause self-assessment. A woman and a man are holding flowers. Quiz question: Are you under 40?
Sergio smiles at the camera, wearing a brown jumper with his arms crossed against a grey background.

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