A smiling woman with no hair rests her hands on her head against a neutral background.

CancerRehabFonden

Background and challenge:

CancerRehabFonden is a Swedish non-profit organisation that funds free rehabilitation for adults affected by cancer. Through week-long programmes across Sweden, it helps participants recover physically and mentally after treatment, or live better with chronic or incurable cancer. Its work depends entirely on private donations. In 2025, it ran 25 programmes with a total of 442 participants.

The organisation approached Pigment to modernise its website. The aim was to create an accessible website with an easy-to-use admin interface, a clear and appealing visual identity tailored to its audience, and seamless integration with external systems such as Repejo for fundraising and Salesforce for managing applications.

Solution

As a web agency we designed and developed a new WordPress website with a simple structure and a clear visual style shaped around visitors’ needs. The aim was an easy-to-navigate website with a positive, hopeful feel that encourages people to apply for rehabilitation programmes

We prioritised the application form, connecting it to Contribum to make it clear and easy to complete. The Salesforce (AXSP) integration makes it straightforward for CancerRehabFonden to manage applications, programmes and campaigns. We also integrated Repejo for donations and fundraising, and Rule for newsletters.

A long-term SEO strategy was also part of the project. The result is a website that strengthens CancerRehabFonden’s communications and makes it easier to reach and support people living with cancer.