Edins Kranar

Background and Challenge

Edins Kranar, a family-owned company since 1972 with services in lifting and heavy transport, had a site that was not responsive and performed poorly on mobile – despite most visitors coming via phone. The site did not adequately convey their values of security, stability, and entrepreneurial spirit.

Solution

We started by analyzing visitor data and interviewing the team to understand the target audiences. Then a new responsive website was developed with mobile-first as a priority. The design was built around the company's graphic profile with strong contrasts, warm tones, and authentic images from real assignments to show capacity and reliability. Navigation was made intuitive with explanatory icons and a logical flow to quickly find services, machinery, and contact. Everything was optimized for fast loading on all devices. The result is a modern, credible platform that enhances Edins' familial and professional image and makes it easy for customers to choose the right partner.