Accessibility and WCAG

Pigment Media

Fredrik Brolin, Accessibility Expert

We build sites everyone can use.

We help you meet WCAG requirements in a practical way that improves the experience for all visitors. Accessibility is not just about legal requirements but about more satisfied users, better visibility in search engines, and a stronger brand.

Pigment Media
Pigment Media

Why accessibility matters for you

Approximately 20% of the population has some form of disability that affects how they use the web. When your website is accessible, you reach more users, meet legal requirements, and strengthen your brand as a responsible actor. Accessible websites also rank higher in search engines, which strengthens your visibility in the long run.

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We start with a current state analysis

We review your website or app with tools and manual tests to see what already works and what needs improvement. You receive a clear report with prioritized points according to WCAG 2.1/2.2 AA level where we explain each point so you understand why it matters.

WCAG - Illustration

Contrast and readability as standard

We ensure that text against the background always has sufficient contrast, even for those with impaired vision. Fonts, sizes, and line spacing are chosen to be easy to read for everyone. These are small changes that make a big difference for more users.

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Keyboard­navigation and focus

Everything should be usable with a keyboard: links, buttons, forms, and menus. We test and adjust focus indicators so that it is always clear where you are. This improves the experience for everyone.

WCAG - Illustration

Images, video, and forms

All images receive descriptive alt texts, videos get captions and clear transcriptions. Forms receive clear error messages and cues that work with screen readers. We ensure that the content is understandable regardless of how it is accessed.

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Automated and manual tests

We combine tools like WAVE, axe, and Lighthouse with manual tests via screen readers like NVDA and VoiceOver. This captures both common errors and the more subtle issues that automation misses. You get a complete picture and a prioritized action list.

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Long-term support and education

We help you implement the changes and create clear guidelines for your team. We also offer short workshops so that everyone understands why and how to work accessibly moving forward. You get a reliable partner who ensures that accessibility becomes a natural part of your work.

What is Accessibility and WCAG

Accessibility is about making your digital presence usable for everyone – regardless of functional variation. WCAG is the international guidelines that dictate how it should be done.

Accessibility means that no one should be excluded from your website or app due to impaired vision, hearing, mobility, or other challenges. It is not just a matter of following laws but a way to show respect for all citizens or customers while making your business more efficient and inclusive.

WCAG (Web Content Accessibility Guidelines) are the global standards that describe how digital products should be built to be accessible. Most organizations in Sweden need to follow level AA, which includes requirements for contrasts, keyboard navigation, alternative text for images, clear forms, video captions, and much more.

For a medium-sized company or a government agency, it often starts with realizing how many are affected.
Accessibility means that no one should be excluded from your website or app due to impaired vision, hearing, mobility, or other functional variations. It is not just a matter of following laws – it is a way to show respect for your users while making your business more efficient and inclusive.

WCAG (Web Content Accessibility Guidelines) are the international guidelines that describe how digital products should be designed to be accessible. Most organizations in Sweden need to follow level AA, which includes requirements for contrasts, keyboard navigation, alternative texts for images, clear forms, video captions, and more.

For a medium-sized company or a government agency, it often starts with understanding how many are affected. Approximately one in five people in Sweden has some form of disability that affects how they use the web. If your website is not accessible, you not only reach fewer users – you also risk losing trust with a significantly broader group. Accessible content also ranks higher in search engines, which strengthens your visibility.

A well-thought-out accessibility adaptation makes the website more usable for everyone. Text becomes easier to read, buttons easier to find, and forms less cumbersome to fill out. Videos get captions that help both the hearing impaired and those watching without sound. The result is more satisfied visitors, fewer support cases, and a clear signal that you take responsibility.

Many measures are also more affordable than one might think – better contrasts, correct heading hierarchy, descriptive links, and alt texts for images have a big impact with limited effort. Other parts require more work, such as ensuring that the website works with screen readers and keyboard navigation. But once in place, accessibility becomes a natural part of your digital presence and you avoid costly adjustments later.

Accessibility is an investment that pays off in the form of broader reach, a stronger brand, and a more inclusive organization.

Pigment Digital Agency Sergio

We help you!

With our comprehensive range of digital services, we can assist you with all the challenges you face. Contact us for a free meeting.