Stockholmsmässan

Background and challenge

Stockholmsmässan is the Nordic region’s leading venue for exhibitions, conferences and events. As Sweden’s largest exhibition and congress venue, it hosts hundreds of events each year that inspire, create business opportunities and share knowledge.

In 2024, Stockholmsmässan launched a new visual identity and needed a website that fully reflected its more colourful, energetic look. The old structure made it difficult for visitors and organisers to quickly find the right exhibition or information.

Solution

As a web agency we created a scalable design system based on Stockholmsmässan’s new visual identity for its entire digital ecosystem. It needed to serve not just one website, but a wide range of exhibitions, each with its own audience, content and visual style. Our focus was on creating a flexible design foundation that supports the overarching brand while giving each exhibition room to express its own identity.

Using wireframes, a new sitemap and a carefully developed component library, we created a structure where content, navigation and visual elements work together clearly and consistently. The result is a design system that strengthens brand recognition, simplifies editorial work and creates a more consistent user experience across everything Stockholmsmässan offers.