Affärsvärlden

Background and Challenge

Affärsvärlden, Sweden's leading economic magazine since 1901, needed a digital platform that preserves their heritage while offering an engaging experience for readers. The challenge was to create a site with an intuitive subscription system, seamless login, and high conversion, but the old structure limited user-friendliness and integration with business systems.

Solution

We started by analyzing reader behavior and Affärsvärlden's needs to prioritize the right flows. Then, a new UX/UI design was developed with elegant and tailored aesthetics that combine tradition with modernity. The site was built with a focus on responsive layout, a custom-built subscription system, and integrations for seamless communication with existing systems. By prioritizing the checkout process and login, conversion became smooth. The result is a website that reflects the magazine's high caliber, enhances user experience, and increases subscriptions through better accessibility and conversion.