Shayan Parsai Digital Growth Specialist

I have been working at Pigment as a Digital Growth Specialist since 2025. My role involves working broadly with digital services – from SEO and SEM to social media, websites, and e-commerce. I am based in Gothenburg but have regular contact with the office in Stockholm. Previously, I have run my own businesses and worked with digital growth in various roles, which has given me a broad and practical experience of how to build and scale digital presence.

I work with paid search marketing, primarily Google Ads. It's about building smart campaign structures, optimizing keyword selection, ad messaging, and bidding to maximize ROI. I focus on driving relevant traffic that actually converts, while keeping an eye on cost per lead and long-term profitability.

I help companies automate and streamline their marketing along the customer journey. By setting up flows, lead scoring, and integrations between different systems, I create conditions for more relevant communication, better lead quality, and increased conversion – without it feeling impersonal.

I conduct thorough SEO analyses where I look at both technical factors and content. The goal is to identify what is hindering or helping a website to appear in search results, and then provide concrete recommendations that lead to better organic visibility and traffic.

I like to have a broad view of digital growth. I believe in combining data and strategy with practical implementation, and I strive to create solutions that are both effective and sustainable over time. Since I have experience from both the agency side and my own projects, I have a good understanding of what actually works in practice.

I am happy to help look at how you can use paid traffic and automated flows to drive more qualified leads and better results.Book a free meeting with me and we will discuss what might suit your business and goals best.