Web agency for brands with high standards
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Selected projects
Kulturfestivalen
Refactoring / Management
A complete renovation of the codebase, improved event import, and smarter filtering is what we have done together with Kulturfestivalen.
Cirkus
Digitalization / Design / Management
In addition to new design and a website in Payload CMS, we are also developing an integration portal for Cirkus.
Skansen
Design / Conversion / Management
For Skansen, we improve UI/UX, increase conversion, and ensure the operation of the digital platform.
RFSU
Design / Quiz / Management
5 different languages, new design, and a modern website as well as smart Quizzes are what we have helped RFSU with over the years.
Stockholmsmässan
UI/UX
For Stockholmsmässan, we developed a design library and created everything from wireframes to final sketches for their digital platform.
Svenska Budo & Kampsportsförbundet
Digitalization
Pigment Digital Agency took the previous, entirely analog, handling of competition cards, competitions, and reporting and created a completely digital solution.
Our services cover your entire digital horizon
Our core services as a web agency
As a web agency, we take responsibility for the entire journey – from the first analysis to launch and long-term development. We don't work in silos. Each part collaborates to provide you with measurable impact on traffic, leads, and sales.
Strategy & Analysis
It's not uncommon for companies to invest in a new site without really knowing where they stand today. We always start by zooming out: technical review, SEO analysis, conversion analysis, competitive landscape, and business goals. From this, a concrete roadmap emerges – one that prioritizes the right actions and links digital initiatives directly to your KPIs. Many of our clients see clearer organic growth, higher lead quality, and fewer costly detours already after 3–6 months.
Design
Many realize too late that a nice design doesn't automatically mean good business. We start with your customers: what frustrates them, what makes them stay, what makes them choose you. Then we build wireframes, prototypes, and final UI/UX that is intuitive, accessible (WCAG AA or higher), and strongly anchored in your graphic profile and branding. When the flows are right, both time on the page and conversion rate increase – often noticeably already in A/B tests before launch.
Web Development
A new platform is a big investment – and the worst that can happen is that it feels limited after a couple of years. We first discuss your real needs: flexibility, performance during traffic peaks, time-to-market, or complex logic. Then we choose the right stack – WordPress for content-heavy sites, WooCommerce or Shopify for e-commerce, headless with Payload CMS for scalability, Laravel for custom systems, or Webflow for fast iteration. The codebase is clean, secure, and optimized for Core Web Vitals from the start. The result is a site that loads quickly, ranks better, and grows with you without costly rebuilds.
Marketing
Buying traffic is easy. Buying the right traffic that converts is much harder. We balance long-term channels (SEO, content) with quick wins (Paid SEM, social media) and automated nurturing (HubSpot, etc.) so that every penny works smarter. Each channel is continuously optimized with data from Analytics, Search Console, and platform-specific tools – always with clear attribution models. This leads to lower CAC, higher LTV, and a growth curve that both rises and remains stable.
E-commerce
Running e-commerce is about maximizing revenue per visitor and building loyalty over time. We put together solutions with the right platform (Shopify, WooCommerce, or headless), conversion-optimized product and checkout design, payment and shipping integrations, as well as traffic-driving SEO/SEM from the start. The focus is on the details: fast loading, clear CTAs, personalized recommendations, and automated follow-up after purchase. Many of our clients see 50–150% growth in e-commerce revenue within the first year after launch or major rebuild.
Management & Support
Once the site is up, most want to avoid thinking about it every week – but the reality is that it needs care to not stagnate. We take care of that part: implementing AI for smarter personalization and content, automating repetitive tasks, and keeping the platform updated with security patches, performance improvements, and new features. You get a dedicated management partner who works proactively – not just reactively when something breaks. It saves you time, reduces risks, and keeps the digital presence competitive year after year.
About Pigment Web Agency
Pigment is a full-service web agency that helps brands with high standards create digital experiences that both stand out and truly work – from strategy and design all the way to development, launch, and long-term management.
A tight team with broad expertise
We are a dedicated and experienced team that masters the entire digital chain in depth. This means that we work with everything from visual and user-friendly interfaces to robust technical solutions and scalable systems that can grow with your business. Whether it's a new website, a complex web application, a modern e-commerce solution, or a completely new digital platform, we ensure that all parts come together into a whole that feels both professional and easy to manage. We focus on building sites that not only look good but also perform well technically, are quick to load, and easy to update over time.
Technical strength meets creative freedom
What makes us unique is the combination of deep technical knowledge, creative height, and strong business acumen. We believe in solutions that not only look good but also deliver real business benefits – both through better user experience, higher conversion, and lower maintenance costs in the long run. We avoid unnecessary fluff and unnecessary meetings, instead focusing on listening carefully to your needs, thinking with you as a client, and delivering results with high engagement and clear communication. With us, you get a team that knows the technology in depth while understanding the human side of your business.
Why Pigment is the right web agency
Many clients appreciate that we are serious about business benefits and long-term results while being pleasant and easy to collaborate with. We have shown that our way of working works – among other things by being named DI Gasell both in 2019 and 2020. With a physical presence in both Stockholm and Gothenburg, we can offer face-to-face meetings where it suits you best, whether you want to meet at our office or yours. We are a long-term partner that not only delivers a website but also thinks about your digital future and how you can continue to grow year after year.
Do you want a web agency that delivers high quality without hassle? Then you are warmly welcome to contact us.
We help you!
With our comprehensive range of digital services, we can assist you with all the challenges you face. Contact us for a free meeting.