Circus
Background and Challenge
Circus is an iconic event venue and restaurant located in the heart of Djurgården in Stockholm. With over 130 years of history, it serves as a vibrant meeting place where culture, entertainment, and gastronomy merge into unforgettable experiences. Originally built as a circus arena in the early 1900s, it has evolved into a modern stage for shows, concerts, and private events, while preserving its charming, historical atmosphere.
Circus needed a new, contemporary website that meets their needs according to today's demands for speed, mobile usage, or conversion. Their new website is built in Payload CMS and headless to optimize speed and navigation. The project also included UX/UI design, migration, frontend development, and SEO.
Solution
As a web agency, we initiated the collaboration with a comprehensive preliminary study to create the right conditions for Circus's digital future. By analyzing the existing site, user behaviors, content structure, and technical needs, we could define a long-term strategy for the next steps. The focus was not only on modernizing cirkus.se but on laying the foundation for a complete digital platform and architecture that can evolve over time. The preliminary study thus became an important starting point for the continued work that Pigment now drives together with Circus. The platform is built in Payload CMS and headless.
Thanks to global caching and optimized code, the site now loads lightning-fast on all devices. The result is a digital arena that feels as vibrant as the physical one – and that generates significantly more direct bookings. The organic reach is continuously strengthened in our work as a SEO agency in Stockholm, where Circus competes with the entire city's offerings for the same visitors.
- Customer
- Circus
- Launched
- 2025
- Services
- Visit
- cirkus.se
Mobile
Selected pages from this project on a mobile phone
Laptop
Selected pages from this project on a laptop
