Cirkus

As a web agency we began the collaboration with a comprehensive discovery phase to lay the groundwork for Cirkus’s digital future. By analysing the existing website, user behaviour, content structure and technical requirements, we defined a long-term strategy for the next stage. The focus was not just on modernising cirkus.se, but on laying the foundations for a complete digital platform and architecture that could evolve over time. This discovery phase provided a solid starting point for the work Pigment is now taking forward with Cirkus. The platform combines Payload CMS and headless.

Thanks to global caching and optimised code, the website now loads at lightning speed on every device. The result is a digital venue that feels as vibrant as the physical one – and generates significantly more direct bookings. We continue to grow its organic reach through our work as an SEO agency in Stockholm, where Cirkus competes with venues and attractions across the city for the same visitors.