A man stands in front of a wall covered in dark leaves, with his eyes closed and his head tilted slightly back. He has dark hair and a beard and is wearing a black top.

Mansjouren

Background and challenge

Mansjouren is a non-profit organisation offering support through conversation to men across Sweden, through a telephone helpline, in-person and online support groups, and other resources. They needed a refreshed website to reach men seeking help more effectively. The old site lacked clarity, making it difficult to find information about the support available and how to get in touch.

Solution

As a web agency we began by mapping the audience’s needs and the different types of support Mansjouren offers, ensuring the website would be a welcoming first step towards getting help. We created a new design centred on clarity, warmth and accessibility, making the site’s purpose clear from the outset. The responsive website offers straightforward navigation to the helpline, groups and resources, along with individual logins for board members and volunteers to access internal materials. By prioritising mobile-friendly user journeys and clear information, we made the site easy to use in any situation. The result is an inclusive, reassuring platform that effectively reaches those who need support and strengthens Mansjouren’s role as a nationwide resource.