A boat with rope on deck and the sea in the background.

Svenska Båtunionen

Background and challenge

Svenska Båtunionen represents boating clubs and boat owners across Sweden, providing member support, information and advocacy. It needed a website that would connect more effectively with members and give them access to useful resources. The old site was difficult to navigate and lacked a clear overview of news, training and membership benefits.

Solution

As a web agency we began by mapping members’ needs and the organisation’s services to create a structure that worked for both. We developed a new design focused on clarity and accessibility, reflecting the sense of community at the heart of boating. The responsive website offers straightforward navigation to news, resources, training and contact details, alongside customisable templates for affiliated clubs. By prioritising ease of use and a clear overview of the content, we made the site a valuable source of support. The result is a modern platform that strengthens the community and makes it easy for members to find the information and resources they need.