Swedish Boat Union

Background and Challenge

The Swedish Boat Union represents boat clubs and boat owners nationally with member support, information, and influence. They needed a website that better reaches members and offers resources, but the old site was unclear and lacked a good overview of news, education, and member benefits.

Solution

We started by mapping the members' needs and the union's services to create a relevant structure. A new design was developed with a focus on clarity and accessibility to reflect the community of boating life. The site was built responsive with easy navigation to news, resources, education, and contact, as well as customizable templates for affiliated clubs. By prioritizing user-friendliness and overview, the site became an effective support. The result is a modern platform that strengthens the community and makes it easy for members to find information and resources.