Four children play outdoors, chasing soap bubbles. Two of the children are running while another stands watching the bubbles, surrounded by green bushes.

Ericastiftelsen

Background and challenge

Ericastiftelsen works to reduce mental ill health among children and young people through treatment, support, education and research. It needed a website that brought together all its services, donation options and application processes in a reassuring, accessible way. The old site, however, was outdated and lacked a consistent structure.

Solution

As a web agency we began by mapping the foundation’s activities and audiences to prioritise core content such as treatment, education and donations. We created a warm, clean and accessible design that reflects the foundation’s values. The responsive website features clear navigation, secure donation integration (Swedbank Payex, Swish and direct debit) with personal messages, and a login portal for course applications with digital signing. By prioritising trust, simplicity and a long-term SEO strategy we made the site a trusted first point of contact. The result is a clearly organised platform that makes it easier to access support, donate and apply for courses – and reaches more families who need help.

In autumn 2026, Ericastiftelsen launched a new visual identity with a new logo, colours, typefaces and design language. We redesigned the website to bring it in line with the new identity.

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The full Ericastiftelsen front page, built by Pigment Digital Agency

Mobile

Selected pages from this project shown on a mobile phone

Laptop

Selected pages from this project shown on a laptop

Sergio smiles at the camera, wearing a brown jumper with his arms crossed against a grey background.

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